Shure at the CES trade show in Las Vegas demonstrated its new SE in-canal earbuds, offering improved frequency ranges and more comfortable designs while dropping prices. The SE210 ($150), a standard earbud set with a single driver per ear, while the similar SE310 uses an enhanced driver with better bass response for listeners who prefer beat-heavy electronic or urban tracks without sacrificing treble. The SE420 ($350) enhances audio quality even further, says Shure, offering separate tweeter and woofer drivers built into each earpiece to better distinguish high- and low-frequency sounds. A premium eartip kit also ships with the SE420 to ensure a perfect fit, according to Electronista. All of the new designs are scheduled to launch in February.

The company has also renamed its E500 series the SE530, describing it as the culmination of the technology found the rest of the SE line. The SE530 keeps the three-driver earbuds of before and is sold with ($500) or without ($450) Shure's Push-to-Hear adapter, which switches sound from the normal audio source to a microphone that relays conversations or other outside sounds to the wearer.