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Apple still finalizing iPhone trademark

updated 05:00 pm EST, Tue January 9, 2007

iPhone trademark not final

Apple is still in the final stages of procurring the iPhone trademark, following the iPhone debut at this morning's keyote, according to a new report. Cisco, which currently holds the trademark on "iPhone", uses the name for its Linksys division's VOIP-based wireless phone that was introduced in mid-December. According to MarketWatch, Cisco and Apple have been through some extensive discussions recently The company says that "it is our belief that Apple intends to agree to the final document. We expect to receive a signed agreement today (Tuesday)."

by MacNN Staff




  1. rok

    Joined: Dec 1969


    so who wants some crow?

    to gruber and anyone else who said there was 100% no chance in h*** that apple would name it the "iphone" can step up and grab their plate of crow at the end of the genius bar.

    i TOLD YOU PEOPLE, if apple wanted the name, THEY WOULD GET THE NAME (see also: igg software and iWork)

  1. Sprocket

    Joined: Dec 1969


    I'll be the first

    for that crow, as I honestly did not believe that they would be able to use that name after the Cisco announcement. Now for an observation. Did anyone else see the the Sgt. Peppers album cover shown on the iPhone? Coincidence? I think not. Let's see, shall we?

  1. newbee2001

    Joined: Dec 1969


    I want my iphone now!

    Give me my iphone now damit! My razr will not last till June!!!!

  1. Terrin

    Joined: Dec 1969


    Fork ready

    I will eat crow as well, but for a different reason. I just think the name is a bad marketing decision. I thought Apple should just call it something with iPod in the name. You know, the iPod Phone, or some other name the Apple genius could come up with.

    I knew that the Cisco trademark was not finalized, and Apple may still be able to use the name if it wanted. .

  1. dampeoples

    Joined: Dec 1969



    My wife works at Cisco in RTP, she's informed me that she will set all of this straight tomorrow, Apple can have the name :)

  1. legacyb4

    Joined: Dec 1969


    Apple Phone

    With the company name change, they should just go back to basics:

    Apple TV Apple Phone Apple Macintosh Apple Home


  1. tonton

    Joined: Dec 1969


    Problems with Apple TV.

    First, why the iPhone comments in this thread?

    Second, this device REQUIRES an HDTV!? I can't use it with my regular NICAM/NTSC TV? WTF!!?

    Third, still waiting for an iTunes store here, and thinking it'll never come...

  1. Roehlstation

    Joined: Dec 1969


    Re: Problems with....

    TV compatibility Enhanced-definition or high-definition widescreen TVs capable of 1080i 60/50Hz, 720p 60/50Hz, 576p 50Hz (PAL format), or 480p 60Hz

    So, no, HDTV is not required.

  1. cblackmo

    Joined: Dec 1969


    trademark nuances

    Trademarking allows you to get away with many nuances. Adding a company's name in front of a mark (Apple iPhone, or Apple TV) can easily free them to use anything they want. Thus the significance of shortening their registered name to just 'Apple'.

    As for the Beatles issue. It seems that Apple walked away with a lot from their legal dispute with Apple Music. Being able to simply use just "Apple" is huge.

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