updated 06:55 pm EST, Mon January 8, 2007
Greenpeace and Apple
The environmental activist group Greenpeace is planning to "green" the Apple Store San Francisco this evening at 6:00 p.m. local time. A similar "greening" was held at Apple's flagship retail store in New York City, but the group said that this would be more dramatic. In December, Greenpeace ranked Apple as the worst technology company with regard to environmental issues, following an update to its quarterly "Guide to Greener Electronics." In a release sent to media members, Greenpeace said that IDG Expo denied a booth at the 2007 Macworld Expo, despite the organization's willingness to pay more than $5,000.
Apple and other show organizers have previously taken issue with the activist organization after complaints at the Mac Expo tradeshow in London last October. A few months before that -- in August -- the company ranked Apple a 2.7 out of 10 with low scores in almost all criteria -- which included the use of toxic chemicals, recycling, and quality of take-back programs.
According to AppleInsider, the group held a press conference on Monday where they announced plans to be outside this week's Expo to educate attendees on Apple's poor environmental efforts. The company also said it plans to "green" the San Francisco Apple Store after holding a similar -- but more subtle -- demonstration at Apple's flagship Manhanttan-based Fifth Avenue Store using floodlights.