01/04/2007, 9:00am, EST
Thursday, January 4th
Adobe to demo Production Studio for Mac OS
Adobe today announced that the next version of Adobe Production Studio, its integrated video and audio post-production tool set that is part of the Creative Suite family, will be available for both the Macintosh and Windows platforms. The company said that video and web professionals currently using Adobe After Effects, Adobe Photoshop and Adobe Illustrator on the Mac will soon be able to harness the power of completely new Macintosh releases of Adobe Premiere Pro, Adobe Encore DVD and Adobe Soundbooth in the upcoming milestone revision to Adobe Production Studio. The software will have its first public demonstration during Macworld next week and is expected to ship in mid-2007.
"Our customers wanted all the components in Adobe Production Studio to be available on both the Macintosh and Windows platforms," said John Loiacono, senior vice president of Creative Solutions Business Unit at Adobe. "We listened and believe that an innovative new cross-platform video suite, anchored by powerhouse releases of Adobe Photoshop, Adobe Premiere Pro and Adobe After Effects, will really shake up the industry."
Adobe Production Studio offers an efficient post-production workflow enabling creative professionals to move smoothly between the full range of post-production tasks. The product combines Adobe's award-winning applications, including Adobe After Effects for compositing, effects and animation, Adobe Premiere Pro for non-linear editing, Adobe Encore DVD for DVD authoring, Adobe Photoshop, Adobe Illustrator, as well as Adobe Dynamic Link, which eliminates the need for rendering when moving motion graphics and visual effects from Adobe After Effects to the real-time HD, SD and DV editing environment in Adobe Premiere Pro and Adobe Encore DVD.
Soundbooth replaces Audition
Released as a beta in late 2006, Adobe Soundbooth is designed to enable creative professionals to produce high-quality audio. Offering the ability to quickly record, edit, and customize audio and music for web and video production, Adobe Soundbooth allows users to create pristine sound tracks. Soundbooth will replace Adobe Audition in the next version of Adobe Production Studio; however, Audition will continue to be developed for audio professionals as a stand-alone product for Windows (only).
"At Turner Studios Post, we are constantly modifying our workflows to gain the greatest efficiency while maintaining the highest quality and most creative end results for our clients," said Ken Brady, director of technical operations at Turner Broadcasting Atlanta. "Supporting all of the Turner Entertainment Networks means we have to remain flexible and, most importantly, productive. Adobe Production Studio coming to the Apple platform moves us one step closer toward realizing an internal goal of having just one workstation per editing suite, with all of the creative tools available that our operators need. The tight integration of the components in Production Studio is a model that our editors really enjoy."
The next version of Adobe Production Studio for Macintosh and Windows is expected to be available in mid-2007. Adobe Production Studio as well as Adobe Premiere Pro, Adobe Encore DVD, and Adobe Soundbooth will be available for Intel-based Macs, the company said, confirming that the next releases of Adobe After Effects, Adobe Photoshop, and Adobe Illustrator will be offered as Universal Binaries. Adobe Production Studio and all its components will also continue to be available for the Windows platform.
Filed under: software
Other story tags: video editing
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Of course, if Adobe benefits not at all from doing exclusive intel software, then who does benefit?
EXTREMELY high probability that something else is going on here, all you need is to use some common sense.
Consequently, Adobe is very interested in appeasing its Mac user base. People forget Apple is a powerhouse in the design markets, this includes graphics, sound and video. Adobe is probably sick of Apple kicking its butt with Final Cut Pro.
Moreover, it is irrelevant how many Mac Pros Apple has sold. Many professionals are waiting for Adobe to upgrade its applications. All these applications will also work on Apple's installed base, which is still using G5s, G4s, and G3s.
I remember when Jobs came back to Apple around 1997 (I think). Apple was on the verge of ruin, but Microsoft was still making close to 300 million dollars a year on Office for the Mac (again I will let you do the Google search). I suspect Adobe is faring pretty well.
Seriously, what was the point of your post? Calling it a conspiracy theory doesn't make it cool.
This is good for both FCP users on Macs as well as Premiere users on both platforms.. Apple's customers need the competition from Adobe, and Adobe Premiere users need a less expensive cross-compatible video solution than Avid Xpress DV.. I honestly hope Adobe comes out with a winning app here, or we may see this competition short-lived..
I can see how Premiere will at least get in the door... This bundle will be one good, quick way for Adobe to increase market share for Premiere on the Mac platform.. No doubt that it bundle will cost slightly less than Photoshop and After Effects separately.. I can see many die-hard FCP users winding up with a copy of Premiere (maybe not actually USE it initially) in just being frugal with their purchase of Photoshop and After Effects.
Similarly their return to the Mac has more to do with good business sense than just "convenience".. We've seen Apple's processor speed advantage disappear in probably the last three years, leading many new video editing pros to stick with Premiere on Windows instead of moving to the Mac..
This is where the business sense comes in - Read my post above regarding the bundle advantage.. When FCP user finds himself on a project with Premiere for Windows user, you can bet he's going to crack open that copy of Premiere - it only makes sense.