The actual market to buy these products on the Mac side is astonishingly small. I seriously doubt any iMac, Mac Mini or laptop owner is going to spring over a thousand bucks for this. How many towers do you think they've really sold since they came out? My bet is far less than they've ever admitted.

Of course, if Adobe benefits not at all from doing exclusive intel software, then who does benefit?

EXTREMELY high probability that something else is going on here, all you need is to use some common sense.

I do not need to use common sense. Instead, I can do a Google search (which I will let you replicate on your own). Mac sales in fact make up over 40 percent of Adobe's business.

Consequently, Adobe is very interested in appeasing its Mac user base. People forget Apple is a powerhouse in the design markets, this includes graphics, sound and video. Adobe is probably sick of Apple kicking its butt with Final Cut Pro.

Moreover, it is irrelevant how many Mac Pros Apple has sold. Many professionals are waiting for Adobe to upgrade its applications. All these applications will also work on Apple's installed base, which is still using G5s, G4s, and G3s.

I remember when Jobs came back to Apple around 1997 (I think). Apple was on the verge of ruin, but Microsoft was still making close to 300 million dollars a year on Office for the Mac (again I will let you do the Google search). I suspect Adobe is faring pretty well.

Actually, they have sold a lot more Towers than you think. The real answer is would you choose Adobe products over apple products

Paulc, you might be right! This is about MONEY!!!oneone!!11one!! Someone must be benefiting from this!!!!oneone11!!!

Seriously, what was the point of your post? Calling it a conspiracy theory doesn't make it cool.

To suddenly start paying more attention to Mac just as they start making a big come back.

The new bundle sounds nice, too bad they lost me as a video editing customer when they cancelled Premiere for the Mac several years ago. I have switched over to FCP and will not be going back to Preiere any time soon. I still use After Effects on a daily basis though, it is still a much more mature and capapble program than Motion...although Motion still rocks with the real-time graphics rendering.

where do you get yur drugs?

(damn you MacNN - why can't your programmers find a way to come back an edit a comment that doesn't successfully post.. Now I have to try to remember what I wrote..)

This is good for both FCP users on Macs as well as Premiere users on both platforms.. Apple's customers need the competition from Adobe, and Adobe Premiere users need a less expensive cross-compatible video solution than Avid Xpress DV.. I honestly hope Adobe comes out with a winning app here, or we may see this competition short-lived..

I can see how Premiere will at least get in the door... This bundle will be one good, quick way for Adobe to increase market share for Premiere on the Mac platform.. No doubt that it bundle will cost slightly less than Photoshop and After Effects separately.. I can see many die-hard FCP users winding up with a copy of Premiere (maybe not actually USE it initially) in just being frugal with their purchase of Photoshop and After Effects.

Convenient for Adobe To suddenly start paying more attention to Mac just as they start making a big come back. I suspect Adobe made a good decision to exit the market with Apple's massive push with Final Cut Studio.. In fact, I was quite surprised that they didn't completely discontinue After Effects in the year or so after Apple came out with Motion (luckily Apple has so far stopped short of combining both Motion and Shake into one package)

Similarly their return to the Mac has more to do with good business sense than just "convenience".. We've seen Apple's processor speed advantage disappear in probably the last three years, leading many new video editing pros to stick with Premiere on Windows instead of moving to the Mac..

This is where the business sense comes in - Read my post above regarding the bundle advantage.. When FCP user finds himself on a project with Premiere for Windows user, you can bet he's going to crack open that copy of Premiere - it only makes sense.