AAPL Stock: 110.38 ( + 0.8 )

Printed from

BMW previews new, mysterious device

updated 10:00 am EST, Mon January 1, 2007

Mysterious BMW Device

Automaker BMW today launched a teaser campaign for what the company only refers to as a new product. While deliberately eluding a firm description of its role and providing only vague imagery (pictured), the company promises Bluetooth support, a DVD drive, MP3 playback, and voice recognition -- suggesting a higher end, in-car stereo and navigation hybrid similar to BMW's existing iDrive system. However, the company adds that low power consumption and a self-recharging capability are included with the unknown device, indicating the possibility of a handheld or otherwise portable unit that could be removed from the car.

No other details have been released, including an official launch date. The company is likely to time the announcement of the new device for the beginning of the North American International Auto Show (NAIAS) on January 7th.

by MacNN Staff





Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Polk Hinge Wireless headphones

Polk, a company well-established in the audio market, recently released a new set of headphones aimed at the lifestyle market. The Hin ...

Blue Yeti Studio

Despite being very familiar with Blue Microphones' lower-end products -- we've long recommended the company's Snowball line of mics ...

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...


Most Commented