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iTunes visits careen 413% on Christmas day

updated 02:05 pm EST, Wed December 27, 2006

iTunes visits on Christmas

Apple's iTunes Music Store received 413 percent more hits on Christmas day this year than last year, according to a Hitwise, and the market share of visits to the Apple Store showed an increase of 110 percent this year over last. The Apple Store was also the fourth most visited website in the Hitwise Retail Index on Christmas Day of 2006. Microsoft's Zune.net saw an increase in visits of 1,030 percent on December 25th versus the previous Monday. The study notes that the Redmond-based company's strong initial performance was overshadowed by the iPod, however, with the market share of visits to the iTunes website jumping by 1,222 percent in the same period and outnumbering visits to Zune.net by 30 to 1.

"For the third holiday season in a row, the iPod has been the must-have Christmas gift," said Bill Tancer, general manager of global research at Hitwise. "Competitive offerings have not yet succeeded in capturing the attention of music listeners, and the surge in visits to the Apple Store shows that iPod owners are also engaged in filling and accessorizing their new devices."

The average daily increase in visits to the Hitwise Retail Index for the 2006 online holiday shopping season (Thanksgiving Day through the Thursday before Christmas) versus the same period in 2005 was 5.9 percent, according to the company. The days with the largest individual increases over the same day in 2005 were 'Cyber Monday' and Thanksgiving Day. Visits to the Retail 100 Index were up 13.2 percent on Monday, November 27th of 2006 versus Monday, November 28th of 2005 and up 11.8 percent on Thursday, November 23rd of 2006 versus Thursday November 24th of 2005.




by MacNN Staff

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Comments

  1. Roehlstation

    Joined: Dec 1969

    0

    Careen?

    Bad choice for word for a headline, careen means to lurch carelessly out of control.

  1. kkthompson

    Joined: Dec 1969

    0

    Did you try and use it?

    Was completely unusable all day for me. Was trying to send some gift certificates and I got timeouts constantly. Was painful.

  1. vasic

    Joined: Dec 1969

    0

    Agree with first poster

    1. [ trans. ] turn (a ship) on its side for cleaning, caulking, or repair. [ intrans. ] (of a ship) tilt; lean over : a heavy flood tide caused my vessel to careen dizzily. 2 [ intrans. ] move swiftly and in an uncontrolled way in a specified direction : an electric golf cart careened around the corner.

    The site clearly did not lean over; it is unlikely that it moved in an uncontrolled way.

    BTW, the above definition is from Apple's built-in dictionary/thesaurus (also available as a widget, an F12 away).

  1. wowser

    Joined: Dec 1969

    0

    please go back to school

    this is what happens when you have 14-year-olds running a news publication.

  1. Peter Bonte

    Joined: Dec 1969

    0

    And schoolteachers readin

    Get a life

  1. lockhartt

    Joined: Dec 1969

    0

    negative connotation

    Even if you ignore the exact definition, "careen" carries a negative connotation. Save on a roller coaster ride, no one ever looks forward to careening about anywhere ;)

    Perhaps English isn't your first language Mr. Bonte, and you can be excused for not quite caring about its proper usage... but language, used properly, is one of the most powerful tools a human possesses.

  1. Monde

    Joined: Dec 1969

    0

    Asked for it-Usage Police

    This is a case where your headline's verbiage careened, confusing the content.

    As least it's not written in the headline style of the NY Post, wherein it might read, "iTunes Baboons Shock Bandwidth Buffoons." 

  1. test22

    Joined: Dec 1969

    0

    test comments by user

    test

  1. test22

    Joined: Dec 1969

    0

    test comments by user

    test

  1. test22

    Joined: Dec 1969

    0

    test comments by user

    test

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