updated 10:00 am EST, Tue December 26, 2006
Nike New Year's challenge
Visitors to NikePlus.com will be able to watch runners endure the consequences of failing to live up to their New Year's resolutions after January 31st of 2007. Failed runners will bob for lobsters, have their nose hairs plucked, and be duct-taped to a bucking mechanical bull named Helga. Starting now, runners can issue challenges to themselves and to their friends on NikePlus.com. Nike will begin posting the consequences of unaccomplished challenges on the site as shared by the runners themselves, with the most publicized challenge coming from tennis superstar Maria Sharapova to NBA All-Star LeBron James. Maria claims that she will run more miles than LeBron in January, offering to leave the tennis court to serve as LeBron's personal water girl at a game of his choice should she fail. Should she outrun LeBron in January, however, then he will act as a ball boy during a match of Maria's choice.
Website visitors can vote for who they think will win by using their accumulated Nike+ miles, contributing to either Maria or LeBron to help swing the vote and determine who will be the winner. NikeGO has also offered to donate $1 of retail product up to $50,000 to support physical activity and sports programs to select Boys and Girls Clubs for every resolution met during the Nike+ New Year's Resolution challenge.