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Apple's "Get a Mac" ads among best of 2006

updated 06:35 pm EST, Sat December 23, 2006

"Get a Mac" ads earn kudos

Apple's Get a Mac ads were voted among the best ads for 2006, according to The Wall Street Journal. The publication compiled a list of the Best (and Worst) Ads of '06 that featured CareerBuilder.com, KFC, Philips Norelco, Apple and Sprint Nextel Corp among the top ads. "A series of [Apple] ads that played out on TV and the Web show the Apple Mac, represented by a hip-looking young man, debating its features with the PC, represented by a paunchy, nerdy-looking fellow. The Mac-man -- played by actor Justin Long, star of the film 'Accepted,' is clever, fun and handy -- he can communicate with all sorts of different people, and knows how to come up with pictures and music. The PC, played by another actor known to the youth crowd, 'Daily Show' commentator John Hodgman, is decidedly less hip, and is always amazed, humbled or befuddled by Mac's never-ending range of abilities." Marketing gimmicks by Walmart, Head On, Gillette, Outback Steakhouse, and DaimlerChrysler AG were among "The Worst," as picked by the publication.




by MacNN Staff

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Comments

  1. Saint_Stryfe

    Joined: Dec 1969

    0

    I'm sure...

    This article is brilliant, with crisp writing and an interesting take on modern advertising. Of course, I don't KNOW that.. because I can't READ IT. WSJO is a subscription service. Bad submitter for not checking! Bad!

  1. MaxGuru

    Joined: Dec 1969

    0

    Here's a link that works

    Here's the story at a non-subscription link

    http://www.post-gazette.com/pg/06356/748285-28.stm

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