News Archive for 06/12/23

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Apple's "Get a Mac" ads among best of 2006

12/23, 6:35pm

"Get a Mac" ads earn kudos

Apple's Get a Mac ads were voted among the best ads for 2006, according to The Wall Street Journal. The publication compiled a list of the Best (and Worst) Ads of '06 that featured CareerBuilder.com, KFC, Philips Norelco, Apple and Sprint Nextel Corp among the top ads. "A series of [Apple] ads that played out on TV and the Web show the Apple Mac, represented by a hip-looking young man, debating its features with the PC, represented by a paunchy, nerdy-looking fellow. The Mac-man -- played by actor Justin Long, star of the film 'Accepted,' is clever, fun and handy -- he can communicate with all sorts of different people, and knows how to come up with pictures and music. The PC, played by another actor known to the youth crowd, 'Daily Show' commentator John Hodgman, is decidedly less hip, and is always amazed, humbled or befuddled by Mac's never-ending range of abilities." Marketing gimmicks by Walmart, Head On, Gillette, Outback Steakhouse, and DaimlerChrysler AG were among "The Worst," as picked by the publication.

Mustek plans 42-inch 1080p set, more LCD TVs

12/23, 10:35am

Mustek LCD TVs

Video device builder Mustek, normally known for its portable video players, late yesterday revealed that it will announce its first line of LCD televisions in time for January's CES show. Leading the introductions will be the LTV-4210, a 42-inch LCD capable of a full 1080p resolution. The set should be feature-laden and will have both HDMI and VGA inputs for digital sources, ATSC (HDTV) and NTSC tuners, and a 10-watt speaker system. The panel should provide a quicker than average 6.5ms pixel response time and a 1,200:1 contrast ratio.

Accompanying the large LCD will be 32-inch and 27-inch models capable of 720p. Mustek has not revealed its pricing strategy, but is expected to compete aggressively with Vizio, Westinghouse, and other budget TV manufacturers.