digital music/video
12/21/2006, 9:45am, EST
Thursday, December 21st
Apple seizes 90% of paid video downloads
A new research study suggests that Apple currently serves up 90 percent of paid video downloads. NPD Group announced that roughly 1.2 million U.S. households purchased at least one video from an online store in the third quarter of 2006. The study showed that 62 percent of customers opted for TV shows, while 24 percent elected to purchase music videos online. Apple's sales are still dwarfed by illegal downloads via peer-to-peer services, however, with adult movies making up almost 60 percent of that traffic. "The amount of intellectual property stolen from mainstream movie studios, networks and record labels will continue to rise, unless strong and sustained action is taken to prevent piracy," said NPD analyst Russ Crupnick, who also believes that the number of paid downloads will double or triple in the next year. Around 5 percent of paid downloads came from Vongo, while another 3 percent stemmed from Movielink, according to Forbes.com. CinemaNow was responsible for less than 1 percent of paid downloads.
Filed under: industry
Other story tags: digital music/video
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I have 9800 songs in my iTunes of which about 450 songs are illegal becuase I could not buy them ANYWHERE. (most came from my 20 year old 750-CD collection, the rest from itunes).
We are a society of instant gratification - if you give someone the option of doing the right thing AND letting them do it NOW your changes improve greatly of slowing piracy. If you contiune to look at the Betamax thinking you will forever be fighting a loosing battle. Give the people what they want!
I assume download quality may also be an issue for video, especially as 1080p & blueray are trickled down to us this year after we've all bought 1080i technology...
Some cheap or free downloads may actually help generate 'buzz' which could arguably expand the lucrative product syndication market...
In my case for music I still buy CDs still because: - downloaded music quality isn't high fidelity - I avoid DRM - iPod invisible files exasperate legal music management
Do those with huge record collections have the paid right to listen to that music in the form of their choice ? In such a case the artists & 'suits' would seem to have been compensated already...?
Or imagine how much they would sell if they actually had a decent resolution!
Of course, I can't believe there's been 6 comments on this article and not one mentioning the fact that Apple is seizing 90% of the videos out there. What gives them the right???
Unless someone can make a profit from higher res downloads, they can't afford to improve the tech and infrastructure for better resolutions. And with the battle between cable and telephony companies taking place more in Washington DC than in your own neighborhood, it will be a while before anyone steps up to the plate in any significant way. Those big companies want to ensure economic victory, before they are willing to change ... just like the music labels and studios. No guts no glory.
So your typical anti-Apple position doesn't hold much water this time. Apple is filling a niche that no one else really can yet.
Man, don't see the play on words, huh? The headline for this article says they're seizing 90% of paid video downloads. Last I checked, seizing meant to take by force.
Sure resolution is a problem, and it is a problem for everyone, including YouTube.
Well, (a) who cares about YouTube (aw, man, that film of the kids dancing is low-res, that blows!), and (b) YouTube is free, so, not really the same as discussing against a $10 movie.
Unless someone can make a profit from higher res downloads, they can't afford to improve the tech and infrastructure for better resolutions. And with the battle between cable and telephony companies taking place more in Washington DC than in your own neighborhood, it will be a while before anyone steps up to the plate in any significant way. Those big companies want to ensure economic victory, before they are willing to change ... just like the music labels and studios. No guts no glory.
Oh, so people should just accept the crappy video quality because 'no one can do better'? No thanks. And when everyone talks music, no one talks infrastructure or bandwith, its all about how much money is being saved by skipping the packaging. Doesn't that apply to movies, even if they are larger downloads?
So your typical anti-Apple position doesn't hold much water this time. Apple is filling a niche that no one else really can yet.
Well, you should keep in mind that this covers just 'downloads'. There's many sites, like YouTube, or innerTube, or AOL Video, that don't do downloads, but also let you view for free.
Then again, the pricing structure on Apple is just nonsensical. TV Shows are basically priced at $1.99 per episode, regardless of whether its a lame 5 minute Tonight Show recap or a 42 minute episode of Lost. Unless, of course, its a little longer then that, when its way up there in price (Battlestar Galactica mini-series, constituting 3 whole hours, or what could make up 4 TV shows, costs $16). But then films cost $10 (unless you were 'lucky' enough to get High School Musical for $1.99).