Apple seizes 90% of paid video downloads
updated 09:45 am EST, Thu December 21, 2006
Apple dominates paid video
A new research study suggests that Apple currently serves up 90 percent of paid video downloads. NPD Group announced that roughly 1.2 million U.S. households purchased at least one video from an online store in the third quarter of 2006. The study showed that 62 percent of customers opted for TV shows, while 24 percent elected to purchase music videos online. Apple's sales are still dwarfed by illegal downloads via peer-to-peer services, however, with adult movies making up almost 60 percent of that traffic. "The amount of intellectual property stolen from mainstream movie studios, networks and record labels will continue to rise, unless strong and sustained action is taken to prevent piracy," said NPD analyst Russ Crupnick, who also believes that the number of paid downloads will double or triple in the next year. Around 5 percent of paid downloads came from Vongo, while another 3 percent stemmed from Movielink, according to Forbes.com. CinemaNow was responsible for less than 1 percent of paid downloads.
Fresh-Faced Recruit
Joined: Jul 2004
Actions against Piracy
The best action they can take against piracy is to allow people to PAY for them legally! Which they seem unable to understand. The music and movie industries are filled with the most out-of-touch management I have ever seen.
I have 9800 songs in my iTunes of which about 450 songs are illegal becuase I could not buy them ANYWHERE. (most came from my 20 year old 750-CD collection, the rest from itunes).
We are a society of instant gratification - if you give someone the option of doing the right thing AND letting them do it NOW your changes improve greatly of slowing piracy. If you contiune to look at the Betamax thinking you will forever be fighting a loosing battle. Give the people what they want!