ipodnn: general
12/18/2006, 5:00pm, EST
Monday, December 18th
Zune at 9% of hard drive player market
Microsoft's Zune player is holding at second place in the hard drive-based player market, according to one report. The change equates to a share of nine percent, calculated by NPD using the first month of sales since the Zune's debut, while Apple's iPod's share tallies roughly 82.7 percent. The situation is less pleasant for Microsoft in the overall market, where the Zune ranks at fourth place with 1.9 percent share, according to Electronista. Despite products from Apple, Creative and SanDisk ranking ahead of the Zune, Microsoft's increase in market share represents progress from the Zune's once fifth place title. Apple's overall dominance has dropped from 63 percent in 2005 to 62.2 percent this month, according to the report, and command of the hard drive-based player market fell from 86.8 percent in the same time period.
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