digital music/video
12/14/2006, 2:10pm, EST
Thursday, December 14th
comScore finds iTunes growth steady
Market analysis firm comScore Networks today reported that revenue from Apple's iTunes Music Store rose by 84 percent during the first three quarters of 2006 versus the same period one year ago. The rise stems from a 67 percent increase in the number of iTunes buying transactions and a 10 percent increase in the dollars spent per transaction, which directly contradicts Forrester Research findings earlier this week suggesting that iTunes sales are collapsing as the company heads into the busy holiday shopping season. Those findings are backed by several other reports from industry watchers such as analyst firm Piper Jaffray and Blackfriars Marketing. Forrester Research stated on Monday that the iTunes Music Store has experienced plummeting sales revenues in the range of 65 percent since January of this year. That research was based on an analysis of credit card transactions conducted by the firm over a 27-month period.
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Other story tags: digital music/video
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The sentences you wrote:
"The rise stems from a 67 percent increase in the number of iTunes buying transactions and a 10 percent increase in the4 dollars spent per transaction, which directly contradicts Forrester Research findings earlier this week suggesting that iTunes sales are collapsing as the company heads into the busy holiday shopping season. Those findings are backed by several other reports from industry watchers such as analyst firm Piper Jaffray and Blackfriars Marketing."
The words "those findings" in that last sentence clearly refers to Forrester's findings, which I expect is not your intent. A casual reader would think most recent studies support Forrester when in fact they refute Forrester.
Should clean up that grammar :)