updated 02:10 pm EST, Thu December 14, 2006
comScore: iTunes steady
Market analysis firm comScore Networks today reported that revenue from Apple's iTunes Music Store rose by 84 percent during the first three quarters of 2006 versus the same period one year ago. The rise stems from a 67 percent increase in the number of iTunes buying transactions and a 10 percent increase in the dollars spent per transaction, which directly contradicts Forrester Research findings earlier this week suggesting that iTunes sales are collapsing as the company heads into the busy holiday shopping season. Those findings are backed by several other reports from industry watchers such as analyst firm Piper Jaffray and Blackfriars Marketing. Forrester Research stated on Monday that the iTunes Music Store has experienced plummeting sales revenues in the range of 65 percent since January of this year. That research was based on an analysis of credit card transactions conducted by the firm over a 27-month period.