Blackfriars: iTunes sales aren't collapsing
updated 12:30 pm EST, Thu December 14, 2006
Blackfriars on iTMS sales
Blackfriars Marketing has refuted claims that Apple's iTunes Music Store sales are collapsing in a recent blog entry, stating that "anyone who claims iPod sales are collapsing can't do basic math." Blackfriars posted a graph looking at cumulative iPod and iTunes sales on a logarithmic scale, revealing that both iPod and iTunes sales are growing dramatically. iTunes sold roughly 12.5 million songs for every 2 million iPods in 2003 vs. 23 million songs for every 2 million iPods today, according to the blog. Many iPods sold in the past are now non-operational while other iPods are sold to repeat buyers, indicating a further increase in the ratio of songs to iPods. "If that's a collapse, I don't know what these authors consider success," the blogger wrote.
yep
12/14, 12:52pm reply
I forget who it was (Forrester?) who initially claimed iTMS was collapsing - I think some junior researcher misplaced a zero or two. Someone will have egg on their face!
climacs
Fresh-Faced Recruit
Joined: Sep 2001
Forrester Reseach...
12/14, 02:38pm reply
All this fuss came from a trend analysis of 181 individuals who purchased from ITMS, out of a sample of less than 3000 credit card statements.
http://blogs.forrester.com/devicesmedia/2006/12/itunes_sales_ar.html
Shame on Forrester.
fishtech
Fresh-Faced Recruit
Joined: Jun 2006
Forrester Research
12/14, 02:49pm reply
"Forrester Research, oh yeah, you were the guys that said iTunes sales were declining dramatically just before the astonishing Apple blow-out Christmas of 2006. Nice branding move!"
ggirton
Fresh-Faced Recruit
Joined: Nov 1999