updated 12:30 pm EST, Thu December 14, 2006
Blackfriars on iTMS sales
Blackfriars Marketing has refuted claims that Apple's iTunes Music Store sales are collapsing in a recent blog entry, stating that "anyone who claims iPod sales are collapsing can't do basic math." Blackfriars posted a graph looking at cumulative iPod and iTunes sales on a logarithmic scale, revealing that both iPod and iTunes sales are growing dramatically. iTunes sold roughly 12.5 million songs for every 2 million iPods in 2003 vs. 23 million songs for every 2 million iPods today, according to the blog. Many iPods sold in the past are now non-operational while other iPods are sold to repeat buyers, indicating a further increase in the ratio of songs to iPods. "If that's a collapse, I don't know what these authors consider success," the blogger wrote.