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Blackfriars: iTunes sales aren't collapsing

updated 12:30 pm EST, Thu December 14, 2006

Blackfriars on iTMS sales

Blackfriars Marketing has refuted claims that Apple's iTunes Music Store sales are collapsing in a recent blog entry, stating that "anyone who claims iPod sales are collapsing can't do basic math." Blackfriars posted a graph looking at cumulative iPod and iTunes sales on a logarithmic scale, revealing that both iPod and iTunes sales are growing dramatically. iTunes sold roughly 12.5 million songs for every 2 million iPods in 2003 vs. 23 million songs for every 2 million iPods today, according to the blog. Many iPods sold in the past are now non-operational while other iPods are sold to repeat buyers, indicating a further increase in the ratio of songs to iPods. "If that's a collapse, I don't know what these authors consider success," the blogger wrote.

by MacNN Staff



  1. climacs

    Joined: Dec 1969



    I forget who it was (Forrester?) who initially claimed iTMS was collapsing - I think some junior researcher misplaced a zero or two. Someone will have egg on their face!

  1. fishtech

    Joined: Dec 1969


    Forrester Reseach...

    All this fuss came from a trend analysis of 181 individuals who purchased from ITMS, out of a sample of less than 3000 credit card statements.

    Shame on Forrester.

  1. ggirton

    Joined: Dec 1969


    Forrester Research

    "Forrester Research, oh yeah, you were the guys that said iTunes sales were declining dramatically just before the astonishing Apple blow-out Christmas of 2006. Nice branding move!"

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