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Analyst: market share to rise in 2007

updated 12:50 pm EST, Wed December 13, 2006

Analyst on Apple share

Research analyst Gene Munster of Piper Jaffray believes that Mac market share will likely continue to grow in 2007 due to completion of the company's Intel transition, improved availability of Macs, an expanding footprint of Apple customers due to the iPod 'halo effect,' and the ability to run Microsoft Windows on a Mac. "Mac market share in Q3 was 2.8 percent and will likely be around 3.0 percent in Q4, which is up from 2.1 percent in Q1," Munster wrote in a research note obtained by MacNN. "Street estimates currently call for Mac market share in calendar year 2007 of 2.7 percent. If Mac market share grows at the same rate seen in calendar year 2006 (approximately 1.0 percent), we could see 4.0 percent by the end of calendar year 2007, with an average of 3.5 percent for the year." Were Apple to achieve 3.5 percent Mac market share in 2007, Wall Street earnings-per-share estimates would likely fall short of actual performance by $0.34, or around 11.6 percent.

With worldwide Mac market share estimated at around 2.8 percent, Munster expects Apple's share in the PC market to grow to around 3.0 percent in the fourth quarter. "This would result in market share growth of approximately 1 percent throughout calendar year 2006, at an average market share for the year of around 2.5 percent," the analyst wrote. "Based on several catalysts, we believe Mac market share can grow by 1 percent again in calendar year 2007, ending the year at around 4 percent, with an average for the year of 3.5 percent."

Wall Street estimates currently assume Mac market share of 2.7 percent for calendar year 2007, but Piper Jaffray estimates that an increase in Mac market share to 3.5 percent would result in an upside to the Street calendar year 2007 earnings-per-share of $0.34 or 11.6 percent.

 
Previous Comments

Market Share

12/13, 03:57pm reply

I predict that Apple will have over 90% of the market share of Mac users by the end of 2007. You can take THAT to the bank!

natural1

Junior Member

Joined: Jan 2005

0

Market Share

12/13, 04:47pm reply

I think they are in for a suprise, as market share is likely to do better than this. 10.5 will run most Windows Apps without Windows, and you can take that to the bank.

ClevelandAdv

Fresh-Faced Recruit

Joined: Jul 2004

0

Currently right behind

12/13, 07:10pm reply

Currently right behind Gateway. I expect them to pass Gateway this winter quarter. Only Dell is #1 and HP/Compaq is # 2 Soon Apple will be # 3. Of course I think these % figures are a bit low. I beleive Apple is at about 4.2% or so or soon to be. Come on Kentfield iMac !

Gorloth

Registered User

Joined: Nov 2001

0

re: market share

12/13, 07:55pm reply

10.5 will run most Windows Apps without Windows

you mean IF 10.5... Dont state rumors as facts.

But IF they do that (WINE project), and it runs smooth as silk... then expect a huge jump in marrket share. :)

eldarkus

Fresh-Faced Recruit

Joined: Feb 2004

0

would be a disaster

12/15, 01:14pm reply

"10.5 will run most Windows Apps without Windows"

Even if they could get some "WINE Turbo" to do that, I can't see that being a good idea. First, it'd be like shoving their thumb up Microsoft's fundamental o******, and Steve Jobs isn't going to pull a Steve Irwin like that. Second, that'd be making the OS/2 mistake, and Jobs is too smart to torpedo native OS X application development that way.

resuna

Fresh-Faced Recruit

Joined: Jan 2005

0

who works out this market

12/18, 08:08pm reply

I just find these figures hard to believe. Do they factor in longevity, dual ownership and so on? They give me a Windows machine at work and I use my laptop. does that make me a Windows user? probably. Generally, my Macs last longer than the silly desktops they give me. So it's almost 2 PCs for 1 laptop, and I'm even more Windows marketshare. But I never touch them. Many academics are in the same position. If you found out what people use at home, maybe it would be 30% but at work they do dull tasks on a PC which only has Office loaded on it.

ophiochos

Fresh-Faced Recruit

Joined: Nov 2006

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