CNBC: 17m iPods could boost Q4 revenue

Eight percent of American consumers are planning to buy an iPod for the holidays as stated a "Holiday Central" survey. The figure represents about 17 million units -- or $2.7 billion in revenue -- which amounts to a greater portion of the holiday market than any other specific product. CNBC further notes that approximately 20 percent of Americans (42 million) already own an iPod, while 70 percent are planning on buying something else, or nothing at all. Three percent of that larger group want either a Nintendo Wii or Sony's Playstation 3, while two percent would like Microsoft's Xbox 360. The research findings suggest a positive holiday season for Apple, which Forrester Research earlier this week said is likely experiencing plummeting iTunes sales despite higher iPod unit shipments.

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