Text Size

Growth rate of Apple switchers may rise

updated 02:55 pm EST, Mon December 11, 2006

Growth rate of switchers

New research suggests that the number of new users to the Mac platform is expected to continue rising. Research collected from 20 Apple specialist stores by research firm Piper Jaffray reveals that 25 percent of customers are purchasing Macs for the first time, and that this number is expected to continue rising as a result of the theorized iPod 'halo effect' as well as the popularity of Apple's Boot Camp software. Comparatively, Apple stated that 50 percent of customers who purchased Macs in its own chain of retail stores were 'switchers' who had never used a Mac before. The research firm also expects an increase in general Mac sales, with iPod stock in the run up to the holiday season revealing solid stock at specialist stores. Those stores that were missing the iPod shuffle and iPod nano over the last several weeks are now reporting that both models are in stock.

 
Previous Comments

Maybe not all Halo

12/11, 06:25pm reply

I think the Halo effect is playing a role, but I also tend to think that if it were not for Apple's retail putting the product on display with knowledgeable sales people folks would just as easy buy a PC. Even if a person doesn't buy an Apple at an Apple Store, they can touch, play, and wonder. I guess the point is that Apple doesn't have all of it's eggs in one basket.

slider

Mac Elite

Joined: Oct 1999

0

I agree

12/12, 07:49am reply

The people that I know who've switched to the mac all seem to be getting taller. Its quite a phenomenon.

LouZer

Fresh-Faced Recruit

Joined: Nov 2000

0

Popular News