updated 04:55 pm EST, Wed December 6, 2006
Greenpeace on Apple
Greenpeace today updated its 'Guide to Greener Electronics,' ranking Apple as the worst technology company with regard to environmental issues. The quarterly update is designed to measure the technology industry's performance on environmental issues, ranking the top 14 manufacturers of personal computers and cellular phones. The update reveals that most companies are committing to 'greener' manufacturing processes by following recommendations to eliminate hazardous chemicals from products, according to Greenpeace, and are adopting recycling policies for end-of-life products. Apple has again placed last on the report, displaying a "bad green policy" due to its policies and practices of manufacturing hardware.
"Despite being a leader in innovation and design, Apple has made absolutely no improvements to its policies or practices since the ranking was first released three months ago," said Rick Hind, Legislative Director of Greenpeace USA's Toxics campaign. "Apple's bad green policy is not a wonderful life for workers in the scrap yards of the developing world, and we can't imagine that Steve Jobs would want to be the Mr. Potter of the high-tech industry this holiday season."
The organization notes that most companies now score above average points on the ranking guide, and only five companies failed to score the average of five points. Greenpeace notably mentions Acer and Lenovo for committing to eliminate the use of the most hazardous chemicals from their products, and honors Nokia which continues to hold the top spot in the ranking for both its chemicals policy and its disposal of electronic waste.
Greenpeace made an appearance at the Apple Expo in late October, handing out green Apple's as well as flyers to raise awareness about the Cupertino-based company's recycling and production methods. Expo organizers ejected the organization on the first day, however, after reportedly receiving numerous complaints about behavior of Greenpeace activists. Greenpeace returned for the duration of the expo without further incident.