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Microsoft: 1m Zune sales by mid-2007

updated 05:35 pm EST, Wed December 6, 2006

1m Zune sales in 1H07?

Microsoft today said it expects to sell 1 million Zune players through the first half of 2007, and claims that such a figure would be a good start for the company. "We think that's actually pretty awesome," said Bryan Lee, corporate vice president for Microsoft's entertainment group. Microsoft unveiled the Zune in mid-November amidst clouds of speculation and doubt from industry watchers, according to the Associated Press. The 30GB Zune player -- which is priced equally to Apple's 30GB video iPod -- offers several features the iPod does not, such as wireless Zune-to-Zune music transfers which expire after three days. Despite this, however, 80 percent of consumers still pointed to Apple's iPod as their first choice for an MP3 player in a recent poll. The Redmond-based company's share in the digital audio player market decreased as reported yesterday after the company's initial entry into the business.

by MacNN Staff




  1. bsnoel

    Joined: Dec 1969


    One Million?

    Who is Microsoft trying to fool? That is a proverbial drop in a bucket compared to iPod sales. One million is really pretty insignificant for a company that is supposed to carry the clout that Microsoft wields.

    The bigger question is, will these customers become satisfied repeat customers?

  1. jarod

    Joined: Dec 1969



    Nothin but a dreeeeeeamer

    LOLLLLL Microshit! Give up it morons.

  1. dsteinman

    Joined: Dec 1969


    stealth message here ?

    is this a roundabout way of saying "we are going to drop the price to $19.95" ?

  1. eldarkus

    Joined: Dec 1969


    the bigger question

    "The bigger question is, will these customers become satisfied repeat customers?"

    Such a great question. I'm sure there is a very high customer return rate for iPods. Thats all Apple user experience.

  1. ZinkDifferent

    Joined: Dec 1969



    I'm also sure there is a high customer return rate for the Zune - that is, customers returning their Zune for a refund, once they realize what a piece of c*** it is.

  1. jstephe

    Joined: Dec 1969


    Zune 1Milion?

    What they mean is we expect 2 Million in sales, so we say 1 Million and then we get to report that sales just blew us away, we never in our wildest dreams thought we would sell that many!


    Joined: Dec 1969



    I thought they originally said 1 million for the holiday season. Hmmm..... And at what rate does Apple sells iPod, 1 million a week right now. So by what, 2010 - 2012 they will have caught up to be "number one".

  1. Monde

    Joined: Dec 1969


    MS Spin on a DOA product

    Though this one was likely an attempt to put on a nothing succeeds like success spin on the zune. I do wonder about the number. Do they mean sales or shipped? The language the MS spokespeople hoist on us is always less than truthful even when it doesn't have to be.

    I can say-for sure-the zunes on say at the electronics outlets near me are not selling many of these players. I think Circuit City is getting more profit from te discounted 1G shuffle protectors than it is from the zune or two they sold. In fact, unless they are hauling inventory from somewhere in the back, they didn't move a single item from the locked display case.

    zune=dead as disco

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