Zune drops from no. 2 to no. 5
updated 01:55 pm EST, Tue December 5, 2006
Zune drops to fifth place
After a strong initial showing Microsoft's share of the digital audio player market has decreased, putting the Redmond-based company in fifth place. Research firm NPD Group reports that in the week ending November 25th, the Zune consumed 2.1 percent of sales, versus 39.4 percent for Apple's iPod and 39.3 percent for SanDisk products. At third and fourth place were players by Creative and Memorex; Microsoft's figures were also tied by a player from the Walt Disney Company, according to Electronista. NPD analyst Stephen Baker noted, however, that the week of Thanksgiving is traditionally difficult for new products, and that Microsoft's unit volume was unusually consistent between the first and second weeks. Microsoft admitted after the Zune launch in mid-November that its strategy is a long-term entry into the portable audio player market, and that it expects to see very little -- if any -- progress during the first year as a contender.
what a
12/05, 02:28pm reply
business plan. this company is just the pits. they'll hang around and lose money out the wazoo until they get a foothold, then they'll cut prices to drive some "partners" out of business, on and on and on...
nat
Junior Member
Joined: Mar 2002
MS business practices...
12/05, 03:12pm reply
...are really something else. WTF? http://www.gigoblog.com/2006/10/12/all-h***-microsoft/
godrifle
Fresh-Faced Recruit
Joined: Jan 2006
just sad...
12/05, 03:29pm reply
All this lost revenue... Ohh MS, wait there'e more : Vista is almost out :)
boazh
Fresh-Faced Recruit
Joined: Jul 2004
Where????
12/06, 11:21am reply
"NPD Group reports that in the week ending November 25th, the Zune consumed 2.1 percent of sales, versus 39.4 percent for Apple's iPod and 39.3 percent for SanDisk products."
Where did these numbers come from? When Did SanDisk become as big of a player as Apple in the marketplace and why has no one noted this? Last I saw was Apple still holding over 80% of new sales of MP3 players.
wingdo
Senior User
Joined: Apr 2001