BenQ's new MusiQ rivals iPod shuffle

I kinda like it.

It's more expensive than the Shuffle. DOA.

I would expect it to be since it has a MicroSD slot. I like that feature. I'll give it a look for sure.

I like the "dog tag" idea, but the etching kills it for me. As far as I can see, they spell it "MüsiQ", with an umlaut-u. I just plain hate those desperate word creations, especially when they come with intercapitalization for no good reason.

Nice touch with the card slot, but I wouldn't be seen dead with something having "MüsiQ" written on it.

...especially the dog tag thing.

"I just plain hate those desperate word creations, especially when they come with intercapitalization for no good reason."

Isn't that precisely what Apple did with "iPod"? They created a new word and threw a random capital letter in there just for the hell of it? D'you hate that too? Or indeed ANY of Apple's iProducts.

Well, at least it would stand a chance if it were priced reasonably. One wonders what kind of a marketing genius would have the brain-dead idea to price the 512MB higher than the 1GB iPod shuffle...

iPod killer, I doubt.

Check out BenQ' advertising campaign:

http://www.benq.com.cn/musiq/

It sure looks like the rubble of the World Trade Center in the background.

BenQ won't get any money from me with cheap ploys like that!

He said "for no good reason". Apple had already established the i + capitalized word as a basic naming scheme for their consumer products (iMac, iTunes, etc.). And there was a good reason for it initially, as it was meant to emphasize the Internet connectivity of the original iMac.... since that time, it seems like the "i" in these product names doesn't necessarily mean "Internet" any more, but actually more represents the pronoun "i", the personal nature of the product. When they came up with the iPod name, it fit into the existing naming scheme, and helped to emphasize the integration with iTunes, etc.

They didn't throw a "random capital letter in there just for the hell of it", as you said. It isn't random (it's the capitalized word after "i" like every other product with the same naming scheme).

But for the MusiQ, there isn't any specific reason that can be seen for either the umlaut (which actually changes how it should be pronounced, in a bizarre way), or the capitalization of the Q, which doesn't signify anything.

Isn't the "Q" part of MüsiQ in line with the whole "BenQ" thing?