toggle

AAPL Stock: 99.76 ( + 2.09 )

Printed from http://www.macnn.com

London Apple Store now biggest

updated 10:05 am EST, Fri December 1, 2006

London Apple store largest

Apple today re-opened the boarded-up sections of its Regent Street store in London, reclaiming the area which was previously used for storage and adding more than 9,500 square-feet of selling space. The re-opening is timed to coincide with Apple's one-day sale event in the UK, and makes the London-based store the largest Apple retail location, according to Macworld UK. The revamped Regent Street Store features a glass elevator inspired by the company's Fifth Avenue New York location, and incorporates 50 percent more CPU test points as well as 75 percent more in-store product than before. The re-opening also marks the addition of an iPod Bar to complement the 'Genius Bar,' which now only deals with computer-based inquiries.

"The personalized service is enormously popular," said senior director of Apple's international retail Steve Cano. "We now have the iPod Bar, the Genius Bar, as well as personalized training in the studio - all free to customers that buy a Mac. It's above and beyond what you'd normally see in a retail environment."

Apple's Regent Street retail location is also utilizing chip and pin devices to take payment for purchases anywhere in the store, negating the need for customers to walk to a register and wait in line.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

  1. Zeeb

    Joined: Dec 1969

    0

    What?!

    Why is Apple going and building their biggest store overseas? Shouldn't the biggest store be in California or something? ;)

  1. Grrr

    Joined: Dec 1969

    0

    !!!

    I thought it was already their biggest store? It was plenty big enough before. It must be massive now. I will have to check it out :) But im pennyless so i'll just go in and gawp at the nice toys a bit and use it as a free internet cafe as everyone else seems to do in there these days.

  1. YangZone

    Joined: Dec 1969

    0

    RE: What?

    You can thank Dubya for that. The dollar is becoming the new peso. The British Pound gets almost 2 dollars now... Apple is scooping up what it can... asap.... expect it's second biggest store to be in Brtain too and on and on... . When China floats it's currency, as Dubya is pushing for... then the dollar will collapse even more... (making US products even more profitable when sold abroad.)

  1. Go Bells

    Joined: Dec 1969

    0

    Nice Profits

    Apple's numbers in the UK are outstanding in terms of sales per square foot.. Higher than any other retailer. Not everyone in the store is "just looking" or using free wireless (although those two features definitely bring people in)..

    I found it amazing that in many cases, the price for items in the UK are the same, numerically, as they are here in the US. That is, if something here has a price of $199, they sell it for 199 in the UK (and that my friends is a nice markup!)---No, this is not the case all the time, but it happens more often that I would have expected---

  1. Go Bells

    Joined: Dec 1969

    0

    pricing

    As far as the pricing comment above, I am not even sure what apple does, that was a comment about other items i've seen for sale in the UK (Bose products and others)

  1. chadpengar

    Joined: Dec 1969

    0

    ignorant

    What a bunch of ignoramuses

    Everything is "dubya"'s fault. Dollar too strong and we import too much (large trade imbalance), its dubya's fault. Dollar goes down and the trade imblanaces get less lopsided, now that is dubya's fault too...

    get a clue folks. Dubya doesn't have the real power to do 1/10th of what he is blamed for.

  1. Geordiekeith

    Joined: Dec 1969

    0

    Only one

    You should remember that the London store is one of very few in the UK, unlike the wider spread in the US, and at the heart of shopping in London. Every time I have been it has been packed, much busier than those stores I have visited in the US (NJ, Chicago, NY). My kids refer to it as "Daddy's church" as I am drawn irresistably to it.....

  1. Smurfman

    Joined: Dec 1969

    0

    re: ignorant

    chadpengar... thanks for your comments! My thoughts exactly. Most people seem to have no idea how complex government and economics are and that the US government is run by more than one person (at the decision process level).

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Plantronics Rig Surround 7.1 headset

Trying to capture the true soundscape of video games can be a daunting task. Looking to surround sound home theater options, users hav ...

Kenu Airframe +

Simple, stylish and effective, the Kenu Aiframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this y ...

Adesso Compagno X Bluetooth keyboard

The shift from typing on physical keyboards to digital versions on smartphones and tablets hasn't been an easy for many consumers. Fr ...

toggle

Most Commented