updated 04:20 pm EST, Thu November 30, 2006
80% choose iPod first
In a recent survey conducted by Reuters 80 percent of respondents chose an iPod as their first choice of player, and 70 percent declared the iPod their first choice without being prompted. Interestingly, 35 percent of people expressing interest in the Zune see it as an upgrade to an existing player, as opposed to 18 percent who see the iPod as a step up from the other options. Only seven percent of the survey group chose the Zune, according to Electronista, and ABI Research less than a month ago predicted that as many as 58 percent of current iPod owners would defect, as well as 59 percent of the rest of the market.