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80% pick iPod as first choice player

updated 04:20 pm EST, Thu November 30, 2006

80% choose iPod first

In a recent survey conducted by Reuters 80 percent of respondents chose an iPod as their first choice of player, and 70 percent declared the iPod their first choice without being prompted. Interestingly, 35 percent of people expressing interest in the Zune see it as an upgrade to an existing player, as opposed to 18 percent who see the iPod as a step up from the other options. Only seven percent of the survey group chose the Zune, according to Electronista, and ABI Research less than a month ago predicted that as many as 58 percent of current iPod owners would defect, as well as 59 percent of the rest of the market.

by MacNN Staff




  1. Beechlady

    Joined: Dec 1969


    58% defect?

    I'd like to know WHERE that polling station was located. Outside Microsoft offices?

  1. zac4mac

    Joined: Dec 1969


    here ya go

    google is your friend

  1. m b b

    Joined: Dec 1969



    I mean, really, I'm getting a little tired of MacNN citing Electronista as if they're an independent source. I know you want to drive traffic there, but it seems like putting a bit of info here and then saying "more at our sister publication Electronista" might be a better way to do it. Everytime I see an article that says "according to Electronista" I think I should just quit reading MacNN.

  1. ecrelin

    Joined: Dec 1969


    pic and description?

    Did anyone read the trite depth of the survey? I've seen these surveys, not this one but I'd love to see the description they gave of the Zune but the way they ask the questions and the five bullets to select from for answers always leave me thinking that none of the answers really fit or can't possibly represent the complexity of the question, how do places like this stay in business?

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