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Zune ranks No. 2 behind iPod

updated 03:35 pm EST, Wed November 29, 2006

Zune zooms to No. 2

Despite recent negative press about Microsoft's new media player, it is now ranked No. 2 behind rival Apple's iPod, according to statistics released by the NPD Group today. The San Francisco Chronicle reports that the Zune has "supplanted SanDisk's Sansa for the distant No. 2 spot, claiming nine percent of unit sales and 13 percent of the total dollar share during its first week on store shelves. (Note: The dollar share is higher because the Zune sells for $250 each, compared with other MP3 players, which sell for less). The iPod remains No. 1 with 63 percent of unit sales and 72.5 percent of the dollar share." Earlier this week, another blog post said that the Zune reinforced Microsoft's dorky image, saying that the company made mistakes in marketing, feature planning, and pricing, while another analyst noted that 75 percent of retail clerks recommend the iPod and only 8 percent recommend the Zune (and others have never heard of it).




by MacNN Staff

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  1. dscottbuch

    Joined: Dec 1969

    0

    Behind the times

    Seems unlikely to be current as for the last 3-4 days it has floated between 61st and 96th on the Amazon sellers list. It was in the top 20-30 on the first couple of days but now it seems to be behind almost every other apple/sandisk/creative offering. They could have been here in the 1st week but not likely since then.

  1. Horsepoo!!!

    Joined: Dec 1969

    0

    First week...

    The first week is always the best week for a doomed product...'cuz people had no idea how S***** it was.

  1. Squirrel_Monkey

    Joined: Dec 1969

    0

    meh

    As I keep telling people, the best the Zune can do over the course of the next year is to cannibalize the fraction of the non-iPod market that isn't 1337 enough to buy a Sansa.

  1. Coruscant

    Joined: Dec 1969

    0

    none here...

    The Zune is a complete non-element here in Canada. I guess Microsoft didn't acquire the rights for the Canadian marketplace in time. Meanwhile the Apple Store's typically the busiest store at the mall... (Yorkdale and Sherway anwyay). Still no sign of any significant video content for Canada yet though...

  1. ZinkDifferent

    Joined: Dec 1969

    0

    This is just...

    ...fodder... more fodder.

  1. scotty321

    Joined: Dec 1969

    0

    First week only

    Those were FIRST WEEK RESULTS only. And not only that, but that's the number of Zunes that were SHIPPED TO RETAILERS -- NOT SOLD TO CUSTOMERS. The Zune is nowhere near #2 in the MP3 market.

  1. henk

    Joined: Dec 1969

    0

    dork pod

    o.k. o.k. I'll get one for my dad...

  1. jarod

    Joined: Dec 1969

    0

    Zunes for Goons

    No. 2 my a**. MacNN should get itself a better source of information in my opinion. Zune is like No. 100 and sinking. What kind of a bloody imbecile would wanna buy such a piece of defective s***.

  1. coldfusion1970

    Joined: Dec 1969

    0

    dont get too cocky

    Dont scoff guys.

    I love my iPods as much as the next guy, but Microsoft have the money to throw at the Zune until it starts to cause Apple a problem. Look what they did with the Xbox and then the 360, Sony were runaway leaders in the console market but now Microsoft have the lead in the 'next gen' market

    And they've fscked Apple's business model with the Universal payment deal. You can bet Universal will try and squeeze Apple for the same deal on the iPod when the contracts are up for re-nogotiation in 2007.

  1. Cardiakke

    Joined: Dec 1969

    0

    Anybody really interested

    in Zune stories?

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