Microsoft's dorky image

Microsoft's Zune media player just reinforces the company's "dorky image," according to a blog-review by The San Francisco Chronicle. The review concludes that Microsoft made some big mistakes when marketing the Zune, offering neither a price break (compared to the iPod) nor a "killer" feature-- the unique ability to "share" songs directly between Zune players, the review says, is extremely limiting. Microsoft's own marketing and product simply reinforces Apple's own Get Mac TV Ads, the review concludes: "With a little help from Microsoft's wannabe music player.[...] Zune, just out in time for Christmas, is not only getting some lukewarm reviews, it is reinforcing Microsoft's worst image problems. Either the Micro-guys are clueless dorks -- Zune is as expensive as iPod, bulkier, and is neither as easy to work as iPod nor as cool.... Bill Gates must grind his teeth every time one of those TV commercials comes on depicting the cool and very chill Apple guy talking to the doofus 'PC,' with his baggy khaki pants and Gates-like horn-rim glasses. But Microsoft has managed to create its own version."

by MacNN Staff