updated 10:55 am EST, Tue November 21, 2006
Apple, Coke UK promo
Apple and Coca-Cola have joined forces in the UK for a new Coke + iTunes promotion, offering thousands of London Piccadilly Circus visitors the chance to win free songs from the iTunes Music Store. Between now and December 3rd, the Coca-Cola billboard at Piccadilly Circus will periodically flash a keyword; visitors need only text that keyword to 85100 from a UK-based mobile phone to enter. Every visitor who enters the promotion is guaranteed to receive at least one free song from iTunes, and earns the chance to win up to 1,000 free songs. Apple and Coke agreed in early August to jointly promote the European iTunes site, with Coke linking its website to Apple's iTunes while offering millions of free digital music downloads on its drinks in the UK and Germany.