Apple, Coke launch promo in UK

Apple and Coca-Cola have joined forces in the UK for a new Coke + iTunes promotion, offering thousands of London Piccadilly Circus visitors the chance to win free songs from the iTunes Music Store. Between now and December 3rd, the Coca-Cola billboard at Piccadilly Circus will periodically flash a keyword; visitors need only text that keyword to 85100 from a UK-based mobile phone to enter. Every visitor who enters the promotion is guaranteed to receive at least one free song from iTunes, and earns the chance to win up to 1,000 free songs. Apple and Coke agreed in early August to jointly promote the European iTunes site, with Coke linking its website to Apple's iTunes while offering millions of free digital music downloads on its drinks in the UK and Germany.

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jonbwfc1

Oh great.

11/21, 11:52am, EST

I live several hundred miles from Piccadilly circus. As does most of the population of the UK. So err... yeah, thanks for the publicity stunt, door's over there.

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krispie

Yeah, how mad is that?

11/21, 12:06pm, EST

Putting it on an existing electronic billboard in the centre of the most populous and most visited place in the country, whose idea was that?

(That's enough sarcasm - Ed)

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coldfusion1970

Winnnnnar

11/21, 6:13pm, EST

Ohhhhhh, i know where i'm heading this weekend.

If only i knew about it last Friday when i was in Leicester Square to watch Casino Royale ...

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willed

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