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Apple, Coke launch promo in UK

updated 10:55 am EST, Tue November 21, 2006

Apple, Coke UK promo

Apple and Coca-Cola have joined forces in the UK for a new Coke + iTunes promotion, offering thousands of London Piccadilly Circus visitors the chance to win free songs from the iTunes Music Store. Between now and December 3rd, the Coca-Cola billboard at Piccadilly Circus will periodically flash a keyword; visitors need only text that keyword to 85100 from a UK-based mobile phone to enter. Every visitor who enters the promotion is guaranteed to receive at least one free song from iTunes, and earns the chance to win up to 1,000 free songs. Apple and Coke agreed in early August to jointly promote the European iTunes site, with Coke linking its website to Apple's iTunes while offering millions of free digital music downloads on its drinks in the UK and Germany.

by MacNN Staff



  1. jonbwfc1

    Joined: Dec 1969


    Oh great.

    I live several hundred miles from Piccadilly circus. As does most of the population of the UK. So err... yeah, thanks for the publicity stunt, door's over there.

  1. krispie

    Joined: Dec 1969


    Yeah, how mad is that?

    Putting it on an existing electronic billboard in the centre of the most populous and most visited place in the country, whose idea was that?

    (That's enough sarcasm - Ed)

  1. coldfusion1970

    Joined: Dec 1969



    Ohhhhhh, i know where i'm heading this weekend.

    If only i knew about it last Friday when i was in Leicester Square to watch Casino Royale ...

  1. willed

    Joined: Dec 1969



    Anyone remember They soon gave up on that one! The Apple steamroller continues...

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