Apple, Coke launch promo in UK
updated 10:55 am EST, Tue November 21, 2006
Apple, Coke UK promo
Apple and Coca-Cola have joined forces in the UK for a new Coke + iTunes promotion, offering thousands of London Piccadilly Circus visitors the chance to win free songs from the iTunes Music Store. Between now and December 3rd, the Coca-Cola billboard at Piccadilly Circus will periodically flash a keyword; visitors need only text that keyword to 85100 from a UK-based mobile phone to enter. Every visitor who enters the promotion is guaranteed to receive at least one free song from iTunes, and earns the chance to win up to 1,000 free songs. Apple and Coke agreed in early August to jointly promote the European iTunes site, with Coke linking its website to Apple's iTunes while offering millions of free digital music downloads on its drinks in the UK and Germany.
Oh great.
11/21, 11:52am reply
I live several hundred miles from Piccadilly circus. As does most of the population of the UK. So err... yeah, thanks for the publicity stunt, door's over there.
jonbwfc1
Fresh-Faced Recruit
Joined: Nov 2003
Yeah, how mad is that?
11/21, 12:06pm reply
Putting it on an existing electronic billboard in the centre of the most populous and most visited place in the country, whose idea was that?
(That's enough sarcasm - Ed)
krispie
Fresh-Faced Recruit
Joined: Sep 2006
Winnnnnar
11/21, 06:13pm reply
Ohhhhhh, i know where i'm heading this weekend.
If only i knew about it last Friday when i was in Leicester Square to watch Casino Royale ...
coldfusion1970
Fresh-Faced Recruit
Joined: Nov 2004
...
11/22, 03:44am reply
Anyone remember MyCokeMusic.com? They soon gave up on that one! The Apple steamroller continues...
willed
Professional Poster
Joined: Oct 2000