Zune attracts 'little' excitement

Apple's iPod and Mac sales remain strong moving into the holiday season, but Microsoft's Zune player is generating 'little' excitement and will only minimally impact the iPod, according to UBS analyst Ben Reitzes. "While Microsoft's Zune will hit stores tomorrow, our checks show little excitement around the new product and we are not expecting much of an impact to iPod sales from the new MP3 player. In fact, initial reviews for the Zune have been far from impressive." Reitzes' views echo those of Piper Jaffray senior analyst Gene Munster, who yesterday pointed to the long, hard road Microsoft has ahead as it tries to best Apple's dominance in the digital music market. Reitzes of UBS continues to expect new iPods next year after Macworld, with the large screen video model likely ready by spring.

Filed under: industry
Other story tags: digital music/video