updated 04:40 pm EST, Wed November 8, 2006
2G Shuffle makes waves
Apple today revealed that it has seen "tremendous" interest in its new second-generation iPod shuffle, and that the company is "really excited" about the holiday sales period. Apple's head of worldwide product marketing, Phil Schiller, told Reuters in a phone interview that "response has been tremendous" for the new Shuffle, and that "the early response and reviews have been phenomenal." Schiller expressed excitement when asked how he viewed the fast-approaching holiday shopping season: "We're really excited about the holiday period." The second-generation iPod shuffle, which Apple claims is the smallest MP3 player in the world, only began shipping in late October.
Earlier today the Cupertino-based company unveiled a new spread of MacBooks that utilize Intel's newer Core 2 Duo processor, replacing the older generation of consumer-oriented notebooks which made use of Intel's Core Duo chip. The new MacBooks -- coupled with new Core 2 Duo-based MacBook Pros and Core 2 Duo-based iMacs -- are expected to spur holiday sales as industry watchers prepare for the debut of Mac OS X 10.5 'Leopard' in January, alongside the company's anticipated iTV wireless media device and a widely-rumored 'iPhone' cellular handset. Analysts also expect an update to Apple's Mac mini low-end consumer desktop systems in the near future, likely before the climax of the busy holiday shopping season.