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Microsoft inks TV, movie deals for Xbox

updated 10:10 am EST, Tue November 7, 2006

MS inks TV deals for Xbox

Microsoft has inked deals with CBS, MTV, Paramount, TBS, UFC, and Warner Bros. to bring TV shows to its Xbox 360 by the end of the year, which will directly compete with Apple's video iPod and the iTunes Music Store. The software giant is touting the new Xbox as the first gaming console in history to provide high-definition TV shows as downloads to own and movies to rent from the Xbox Live network, integrating gaming and entertainment in the living room. Microsoft plans to launch the new service on November 22nd, the fist anniversary of the Xbox 360. Content will include "CSI," "Jericho," "Numb3rs," and remastered "Star Trek" episodes alongside condensed versions of select NASCAR NEXTEL Cup Series races from "Race Rewind." Gamers will also have access to 50 fights from the Ultimate Fighting Championship, as well as select episodes from the original season of "The Ultimate Figher" reality series.

Content slated for availability to Xbox 360 users by the end of the year includes Adult Swim's Robot Chicken and Aqua Teen Hunger Force; Comedy Central's South Park and the Chappelle Show; MTV's The Real World and Pimp My Ride; Nickelodeon's Avatar: The Last Airbender and SpongeBob SquarePants; M:i:III, Nacho Libre, and Jackass: The Movie from Paramount Pictures; Spike TV's Carpocalypse and Raising the Roofs; Breaking Bonaduce and Hogan Knows Best from VH1; as well as The Matrix, Superman Returns, and Batman Forever from Warner Bros.




by MacNN Staff

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Comments

  1. benhur

    Joined: Dec 1969

    0

    can't say you didn't

    see this coming.

    MS is smart. They've been building the infrastructure for a while and all the pieces are in place.

    It may not be as pretty as what Apple has in mind but they have the numbers to compete.

    I wish Apple would team up with Sony and the PS3. MS is going to take a big bite of marketshare.

  1. ClevelandAdv

    Joined: Dec 1969

    0

    Consumers

    One thing that this type of plan seems to discount is the market segment. I have purchased a few shows from iTunes because I could not watch them when they aired, due to work and family obligations. The main customer of the XBox and similar devices are 14-35 (mostly male). The younger end of that spectrum will not buy shows (due mostly to money issues) and the older end will be less likley to select Xbox as their choosen platform. We shall see how profitable this is for MS.

  1. scottnichol

    Joined: Dec 1969

    0

    left hand - right hand

    i think this is a perfect example of how, within a big corp environ where the left hand doesn't know what the right hand is doing.

    the zune guys are putting together their marketplace for music and video. and now you've got the xbox camp with their music an video offerings... its not entirely clear if the content from one store will work with the other.

    seems like when iTV hits, all my iTunes purchased music and video will work with it seamlessly.

  1. bommai

    Joined: Dec 1969

    0

    HD yay

    I don't have a PC or a Xbox 360 and I don't plan on getting one, but if HD videos available on Xbox 360 is going to prompt Apple to offer the same, then yay. I might buy an iTV when it comes out, but for it to succeed, they need more content.

    They need to come out with a NAS too.

  1. Fast iBook

    Joined: Dec 1969

    0

    I don't really care...

    I don't really care about msft's digital marketplace service, but its interesting none the less. It looks as if microsoft is taking its tactics on software/os and applying them to the digital media realm. Sadly some poor folk will use their inferior services and be locked out of the iPod, which seems will get better n better every year. This is the only way they can "compete". Quite sad if you ask me. If zune was a stand-alone startup without multi-billions of dollars in marketing muscle etc it wouldn't really stand a chance against apple/itunes/ipod. Also, msft's name for their digital music service is really, really stupid.

  1. Dale Sorel

    Joined: Dec 1969

    0

    No need to download...

    ...TV shows when you have a TiVo!

  1. Rezzz

    Joined: Dec 1969

    0

    Let the games begin

    Yeah, this will make in-roads. Apple hasn't been able to capture the market in video the way it has with audio; something the MPAA and TV networks were counting on. I'm certain that video purchased on xBox will play on Zune. They are being developed by the same group.

    While Apple has a huge base of handheld devices Monople$oft has a huge base of (basically) home theater PCs. Which one will win out the majority? I'd like to believe it will be Apple. However, Monople$oft has very deep pockets and has built "relationships" with the media companies. I'd be scared getting in bed with Mr. $ofty. Sure, you make some money but you also end up getting screwed.

  1. jstephe

    Joined: Dec 1969

    0

    iTunes Movie Download #s

    Has anyone seen iTunes Movie Doenload numbers since Disney announced First week figures?

    Would be nice to see what pace they are on.

  1. jstephe

    Joined: Dec 1969

    0

    Thats Download ;-)

    ;-)

  1. RampantAI

    Joined: Dec 1969

    0

    How???

    HD shows on the xbox 360 ..... 20 gigs of space??? um am I missing something....

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