iTMS adds shows from telemundo, mun2

Apple, Telemundo, and mun2 today announced that popular Spanish-language television programming from Telemundo and bilingual programs from its popular Latino youth network, mun2 are available for purchase and download on the iTunes Store. The new content features popular Telemundo programming such as "Pasion de Gavilanes," "El Cuerpo del Deseo" and "Decisiones," as well as mun2 reality content such as "mun2: The Immigration Special." The shows are available for purchase and download for $1.99 each, with more Telemundo content coming to iTunes in the coming months. "We're thrilled to be iTunes' first Hispanic TV property," said Don Browne, President, Telemundo. "Partnerships like these are all about our viewers and following their needs. We can offer our original content to our audience through innovative and hugely popular platforms such as iTunes, which is why we are pioneers in the Spanish-language television and digital media industries."

Two of Telemundo's most popular novelas to date, "Pasion de Gavilanes" and "El Cuerpo del Deseo" are stories about love, revenge and all the passion that comes in between, featuring casts that include telenovela heartthro and Mario Cimarro, among others. A hit since its premiere in May 2005, "Decisiones" is a nightly series featuring stories based on people's life experiences and the decisions they make to pull through them, according to Apple. "mun2: The Immigration Special" introduces viewers to the life of an undocumented high school student from El Salvador who lobbies legislators to help secure a future for himself and others like him.

"We're delighted to work with Telemundo and mun2 to offer outstanding Latin programming on the iTunes Store," said Eddy Cue, Apple's vice president of iTunes. "iTunes is the world's most popular video download store selling over one million videos a week, and now offers over 250 TV shows from over 40 networks."

Filed under: industry
Other story tags: digital music/video