A new Apple Authorized Reseller is preparing to open in northwestern China, according to a new report from MacInChina. The store is located at 51 Xixin Street in Xi'an at the center of the city, and boasts an even larger size than the newly-opened Kewei shop in Jianwai SOHO, Beijing. CellStar -- the company planning to open the new shop -- has already begun an ad campaign in Xi'an, with ads posted on the Zhonglou underground passage and in Huashang Bao, a local newspaper. The company plans to distribute flyers on the day of the store's opening in the vicinity of the new store, and will hold a contest with a prize drawing as part of the ceremony.