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Day one at MacExpo in London

updated 10:20 am EDT, Fri October 27, 2006

Day one at MacExpo

MacExpo in London yesterday kicked off with major product announcements from Quark in the Apex Suite, followed by a flood of enthusiastic visitors onto the show floor itself. Apple revealed a strong presence at the event as expected, presenting visitors with a row of MacBooks, MacBook Pros, and 24-inch iMacs. The Cupertino-based company also offered Mac Pros running various professional applications alongside a theater showcasing numerous Apple products -- such as Apple Cinema displays -- throughout the day. Many attendees looking at MacBooks said they were new to the Mac and came to the show specifically to ask questions, adding that they were impressed as they revealed plans to purchase Apple hardware either at the show or when they returned home.

Epson held a strong presence on the Expo floor as the company demonstrated its inkjet range of printers, with large format models churning out glossy prints for attendees. Adobe and Quark also offered large stands running product demonstrations every hour or half hour. RouteBuddy showcased its Mac GPS software, an application designed to work with Garmin's range of products with optional map data.

Griffin Technology showcased its TuneCenter and iKaraoke audio peripherals, while Gear4 unveiled BluEye -- a device designed to connect earphones and an iPod while wirelessly communicating with a cellular handset via Bluetooth. iTango demonstrated its newly released iTango Dock, enabling iPod users to attach a portable player without removing it from its case.

Contributed by Dave Cryer.

by MacNN Staff




  1. crucialmac

    Joined: Dec 1969


    Such a tiny show!

    What a disappointment! Apple's presence at Mac Expo London was so small. At Apple Expo Paris in September their space was 4 times bigger! And that's true for the rest of the show: not many editors, no real professional solution areas like in Paris, and even some UK editors didn't bother to come ... Hey guys, why don't you cover Apple Expo Paris instead next year?

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