Apple to expand Best Buy program
updated 06:15 pm EDT, Wed October 18, 2006
More Best Buys carry Macs
Apple today said it will expand its Best Buy relationship to more 50 stores around the US, after the successful testing of the pilot program that began earlier this year. During the quarterly conference call, Apple executives said that the the new stores will stock both desktops and portables as well as Mac software and accessories. Earlier this year, the company began testing sales of Macs in seven stores and said that it would consider expanding the program if it was successful. In the program, Macs are being sold by Best Buy employees who have been trained by Apple and expansion of program likely means that nation's leading electronics retailer was able to sell Macs for profit and "provide the level of customer service that Apple customers are used to in Apple's own retail stores"--two key metrics outlined by Best Buy executives. Apple also began a similar pilot program in Circuit City stores, but said it had no new information on that program.











Worst Buy
10/18, 09:51pm reply
ugh I f****** hate Worst Buy but since so many average Americans go there, having Apple there is a good thing especially if the salespeople are specially trained in Apple products.
Because otherwise I've always found Worst Buy employees to be know-nothings who only care about up-selling you as much as they can with no regard as to what your needs are.
climacs
Fresh-Faced Recruit
Joined: Sep 2001
yes
10/19, 12:01am reply
I actually have a friend that went to best buy to buy an ipod and the guy actually showed her a cheaper MP3 player and said to her "really the iPod is just for looks, in a nutshell thats all your paying for"....
Please Apple..... DO NOT DO THIS!!!
praterkeith
Dedicated MacNNer
Joined: Nov 2005
If i..
10/19, 01:18am reply
If i drove, i'd work at best buy everyday tell all mp3 searching shoppers the other players are c*** (which they are to be honest). Oh well, i have my iPod. Not another one any time soon. Next mac maybe in 8-10 months?
Fast iBook
Fresh-Faced Recruit
Joined: Mar 2003
Hopefully
10/19, 02:19am reply
Hopefully independent resellers are doing well. I know some is specific markets were hit by Apple stores, but in my town, I think they are actually doing better with lots of iPod stuff and other things Apple Stores just won't sell. I think there are enough smart and conscientious Mac buyers to keep them alive and enough of the barely washed masses to give Best Buy a small profit and some cachet.
MacnnGregor
Fresh-Faced Recruit
Joined: Apr 2004
Best Buy Bites
10/19, 10:10am reply
In Toronto, Canada, a small selection of Macs has been available for awhile at a Best Buy that is only 2 city blocks from a real Apple Store. I've not been impressed with Best Buy at all. Most of the products I've been interested in purchasing that I thought was priced right or on sale, I discovered were the same prices or higher than other regular retailers in the area. I've checked a lot of products and their prices truly aren't anything special. On the Mac side, I'm sorry to say their staff training was non-existent and had attitude through the roof. On two different occasions I went in to ask about an iMac. Their displays were pitiful. Keyboards were non-functional or had broken keys, mice were so dirty I didn't want to touch them, tangles of wires behind the iMacs (most not connected), crash-prone games being shown as 'demo' software (with "application unexpected quit" dialogs everywhere).
When I approached a sales guy (two dif. times) and asked about the 'Macs'; the first guy said "Macs were only for arts students, they're pretty to look at, but you can get a better deal with an HP"; the second guy said "iMacs and OS10, well yeah they're ok, but they don't have the graphics power most people want for video and gaming and you can't upgrade them, for that kind of money, I'd get something you can upgrade every couple of years." I was dismayed... twice.
Best Buys lack of professionalism and Mac product displays were deplorable. Their staff are not well trained, nor fair-minded, nor are their prices better than shopping at the real Mac stores. So, farewell BB, I'm not a fan and won't be returning.
DahlBryn
Fresh-Faced Recruit
Joined: Jan 2004
Apple - visit a Best Buy
10/20, 12:00am reply
Apple, visit a BB and see how your products are being shown. Every store I have been into with Macs, they are always set in the back corner of the computer dept like some crazy aunt that nobody likes to talk about...
dsteinman
Fresh-Faced Recruit
Joined: Aug 2004
"trained"
10/20, 12:06pm reply
If I can go into an Apple Store and find an employee that doesn't even know what Boot Camp is, what makes Apple so confident Best Buy employees are any better at selling Macs?
There is a reason we stopped selling Macs at Best Buy so long ago. Why are we going back?
Cf
Fresh-Faced Recruit
Joined: Jan 2002