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Apple to expand Best Buy program

updated 06:15 pm EDT, Wed October 18, 2006

More Best Buys carry Macs

Apple today said it will expand its Best Buy relationship to more 50 stores around the US, after the successful testing of the pilot program that began earlier this year. During the quarterly conference call, Apple executives said that the the new stores will stock both desktops and portables as well as Mac software and accessories. Earlier this year, the company began testing sales of Macs in seven stores and said that it would consider expanding the program if it was successful. In the program, Macs are being sold by Best Buy employees who have been trained by Apple and expansion of program likely means that nation's leading electronics retailer was able to sell Macs for profit and "provide the level of customer service that Apple customers are used to in Apple's own retail stores"--two key metrics outlined by Best Buy executives. Apple also began a similar pilot program in Circuit City stores, but said it had no new information on that program.




by MacNN Staff

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