updated 04:45 pm EDT, Wed October 18, 2006
Apple, customer treatment
Apple is treating its customers like an enemy, according to an InfoWorld blog. Dave Rosenberg outlines his troublesome encounters with Apple's retail store in Palo Alto, CA, as he sought out repairs for his faulty keyboard. After pointing out his squeaky spacebar to an Apple Store "Genius," Rosenberg was reportedly greeted with unknowing responses from the representative appointed to address his issues such as "I've never heard of such a thing," and "everything seems common when you are looking for it." Rosenberg says he recently encountered a series of problems while dealing with Apple, from a faulty returned MacBook to a "very disappointing" MacBook Pro -- which he also returned. The blogger didn't bother with AppleCare due to a colleague's "laughable" experience, and states that open-source companies "don't have the luxury of treating long-time users like they are our enemies."