updated 12:15 pm EDT, Mon October 16, 2006
MOTORAZR Amp'd Edition
The young cellphone carrier Amp'd today said it would soon have its own version of Motorola's iconic RAZR phone to differentiate itself from rivals. Called the MOTORAZR Amp'd Edition, the updated model is tightly linked to the provider's focus on pop culture music and videos. Instead of a standard media browser, the Amp'd RAZR has a custom interface that taps directly into the company's EVDO broadband for live radio, TV, and direct downloads. Appropriately, the phone ships with an in-ear headset for private listening and a 256MB MicroSD card for more permanent copies of clips found through the network. Amp'd says it will sell its RAZR starting tomorrow for $99 with a monthly plan or $199 for prepaid service. The company is a mobile virtual network operator in the style of Helio, using existing cellphone networks rather than building its own.