updated 08:25 am EDT, Fri October 13, 2006
MOTORAZR RED Announced
The second major release of the (PRODUCT) Red campaign today was announced by cellphone maker Motorola. The MOTORAZR (RED) is a uniquely colored version of the company's existing V3m that includes a 1.3-megapixel camera, Bluetooth, and a microSD slot for storing AAC and MP3 music. As with the red iPod nano, part of the proceeds from sales of the red RAZR will go to the (RED) Global Fund to fight AIDS in Africa.
Two US carriers are partners for the launch. The first to receive the phone is U.S. Cellular, which will be offering the phone for $80 with a two-year plan and will be donating $17 directly to the Global Fund for every (RED) phone sold. The provider is making the phone available today at Motorola's Chicago retail presence on North Michigan Avenue; U.S. Cellular retail stores will carry the MOTORAZR (RED) in early November. Next to ship the fundraising handset will be Sprint, which says that subscribers can receive an e-mail notification when their version of the phone is ready in early November. Sprint will sell the new RAZR for $65 with a two-year contract or $305 by itself.
Details and a photo of the (RED) Bluetooth headset are available after the jump.
Lastly, Motorola added that it was producing a special (RED) H500 headset to accompany the phone. This too will contribute to the Global Fund and is shipping for $70.