updated 08:55 am EDT, Tue October 10, 2006
PBS content on iTunes
PBS today announced the launch of PBS content on the iTunes Store, offering documentary specials and episodes from popular PBS primetime and children's programming. The rebranded iTunes Store (previously iTunes Music Store) ships about one million video per week, according to the latest release. PBS Episodes will be priced from $1.99 each and immediately available for the following shows. The company said the lineup will include primetime shows such as Anitiques Roadshow; Nova; Now; and Scientific American Frontiers as well as PBS Kids and PBS Kids Go! shows such as: Arthur; Cyberchase; and Fetch!
"Working with our member stations and producers, PBS is excited to deliver a variety of PBS' award-winning primetime and kids' television programs through iTunes," PBS President and CEO Paula Kerger said. The remarkable success of PBS podcasts on iTunes over the past year indicates that PBS members and viewers of all ages are enjoying the new, expanded access to the content they want, when and where they choose."
The iTunes Store, dubbed as the world's most popular video download store, began selling TV shows with five shows from ABC/Disney less than a year ago, in October 2005. Apple rapidly expanded its library to over 220 television shows from over 40 networks. In addition, the iTunes Store now features over 3.5 million songs, 65,000 podcasts, 20,000 audiobooks, over 5,000 music videos, more than 75 feature films and 220 television shows.
"The success of TV on iTunes continues and we now offer over 220 hit TV shows from more than 40 networks," said Eddy Cue, Apple's vice president of iTunes. "We are thrilled to partner with PBS to bring such educational and entertaining programming to iTunes Store customers."