updated 01:35 pm EDT, Mon October 9, 2006
Google, YouTube ink deals
Google and YouTube today both made moves to legitimize their online content by signing video deals with major labels. Sony-BMG and Warner Music will put their own music videos on Google's website, tying them into the AdSense network and placing related ads next to the videos as they play. Sony-BMG, CBS, and Universal Music Group will allow their videos to appear on YouTube with permission, but each have the ability to filter out unauthorized audio and video content. CBS will also be one of the first media outlets to sell videos through YouTube, offering news and TV shows for an undetermined price as well as giving itself the option of placing advertising alongside user-submitted videos it believes should remain, according to Electronista.