Gisele "Get A Mac" ads

Apple has begun running three new "Get a Mac" ads on the internet, featuring supermodel Gisele Bundchen. The Gisele ads, first noted in early September, have previously been spotted in Apple retail stores, but were first spotted on the internet on the News.com homepage by Italian website 7BIT. The new "I'm a Mac/I'm a PC" ads humanize a PC and Mac and highlight some of the misconceptions about the Mac platform and its advantages. "Hollywood-Style Movies" touts movie home-movie creation by depicting a real-life model (Gisele) vs. a "work in progress" (a man in drag). A second one called "You can make amazing stuff" depicts a Mac and PC in a therapy session in which a PC "feels" inadequate because he can't do as much as out of the box and can get viruses. The third, dubbed "Macs run Microsoft Office," highlights the work/business functions of a Mac: the PC falls down because he is worried of all the "work" stuff a Mac can do (using Mac Office). Vogue has reported that Apple paid Gisele more than $1 million for the ad spots. [photos after the jump]

by MacNN Staff