toggle

AAPL Stock: 96.13 ( + 0.53 )

Printed from http://www.macnn.com

Disney talks about Apple iTunes deal

updated 09:00 am EDT, Mon October 9, 2006

Disney on iTunes deal

TVWeek has posted an interview with Disney/ABC exec Anne Sweeney on the video iPod/digital media revolution, how last year's revolutionary deal with Apple became a turning point for networks, how many are looking for growth opportunities via mobile content delivery. "Looking at the video iPod Mr. Jobs gave her, Ms. Sweeney knew she didn't face a choice of whether to makes episodes available online, but a choice of whether to try to monetize online distribution of ABC content. Assembling the deal that Mr. Jobs and Ms. Sweeney's boss, Walt Disney Co. CEO Robert Iger, ultimately announced in October 2005 was tricky. Due to Apple's secretive development process, Ms. Sweeney was allowed to involve only a handful of people. Everyone signed nondisclosure agreements. At the time, the secrecy seemed merely an annoyance. But after the announcement, angry reactions by station owners and advertisers left out of the loop gave the Disney-iTunes deal a worrisome spin."




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Comments are closed.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

SMS Audio Sync Sport on-ear headphones

When hitting the gym or going out for a trail run, headphones can cause a number of problems. From the ear buds getting slimy with swe ...

Adesso Xtream S3B Bluetooth speaker

Finding a speaker purpose-built for a specific need is challenging. Even when a Bluetooth speaker can be paired with a mobile device, ...

JBL Synchros E40BT headphones

For all the different configurations of headphones on the market, it's always a tough choice for buyers to get something that is just ...

toggle

Most Commented