toggle

AAPL Stock: 127.6 ( 0 )

Printed from http://www.macnn.com

Disney talks about Apple iTunes deal

updated 09:00 am EDT, Mon October 9, 2006

Disney on iTunes deal

TVWeek has posted an interview with Disney/ABC exec Anne Sweeney on the video iPod/digital media revolution, how last year's revolutionary deal with Apple became a turning point for networks, how many are looking for growth opportunities via mobile content delivery. "Looking at the video iPod Mr. Jobs gave her, Ms. Sweeney knew she didn't face a choice of whether to makes episodes available online, but a choice of whether to try to monetize online distribution of ABC content. Assembling the deal that Mr. Jobs and Ms. Sweeney's boss, Walt Disney Co. CEO Robert Iger, ultimately announced in October 2005 was tricky. Due to Apple's secretive development process, Ms. Sweeney was allowed to involve only a handful of people. Everyone signed nondisclosure agreements. At the time, the secrecy seemed merely an annoyance. But after the announcement, angry reactions by station owners and advertisers left out of the loop gave the Disney-iTunes deal a worrisome spin."




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Comments are closed.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Neurio Intelligent Home Monitor

The recently released Neurio Intelligent Home Monitor is a piece of hardware that, when integrated into a home's breaker box, monitor ...

Apple 13-inch MacBook Pro (Early 2015)

Although the new darling of the Apple MacBook line up is the all-new MacBook, Apple has given its popular 13-inch MacBook Pro with Ret ...

Griffin Twenty

A few years ago Griffin launched the original Twenty, a small digital amp that used an AirPort Express to turn any set of passive spea ...

toggle

Most Commented