toggle

AAPL Stock: 100.86 ( -0.77 )

Printed from http://www.macnn.com

Sony desperate to re-brand identity?

updated 10:10 am EDT, Thu October 5, 2006

Sony's desperate re-brand?

Sony is keen to find a new public image, says online marketing magazine Mad.co.uk. Though still a major force in the gaming and electronics industries, the company is not the dominant power it once was, and there have been severe PR problems with the PS3 that reach back to "in-game" footage of Killzone 2. Mad writes that Sony is specifically hunting for an ad agency to create a new corporate branding campaign; at the moment, consulting firm Wolff Olins is examining "brand identity and positioning." The company wants its cutting-edge image back. Might we suggest sticking to the purpose of a console and not trying to be an all-in-one entertainment centre?




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Autodesk Smoke 2015

Since May of this year, Autodesk has been shipping the highly anticipated update to its high-end post-production video editing suite, ...

Crucial MX100 256GB SATA-3 SSD

While the price-per-gigabyte ratio for magnetic platter-based hard drives can't be beat, the speed that a SSD brings to the table for ...

Narrative Clip

With the advent of social media technology, people have been searching for new ways to share the events of their daily lives -- be it ...

toggle

Most Commented