http://www.macnn.com/articles/06/10/05/sonys.desperate.re.brand/
Sony desperate to re-brand identity?
updated 10:10 am EDT, Thu October 5, 2006
Sony's desperate re-brand?
Sony is keen to find a new public image, says online marketing magazine Mad.co.uk. Though still a major force in the gaming and electronics industries, the company is not the dominant power it once was, and there have been severe PR problems with the PS3 that reach back to "in-game" footage of Killzone 2. Mad writes that Sony is specifically hunting for an ad agency to create a new corporate branding campaign; at the moment, consulting firm Wolff Olins is examining "brand identity and positioning." The company wants its cutting-edge image back. Might we suggest sticking to the purpose of a console and not trying to be an all-in-one entertainment centre?
