Text Size

Napster Japan takes on iTunes

updated 11:40 am EDT, Tue October 3, 2006

Napster Japan launches

Napster today announced it has launched in Japan, which will directly compete against Apple's iTunes Music Store and music-enabled cellular phones. Napster Japan, a joint venture between America's Napster and Tower Records Japan, is set to introduce a service that allows members to download any number of songs from its 1.5 million song collection for $16.80/month, according to Reuters. Napster Japan will also allow users to transfer that music onto compatible music players, and allows consumers to purchase songs without a monthly subscription. "It would have been very difficult for us to enter this market without a local partner," said Napster President Brad Duea. "Japan is a very unique market." Napster Japan's music offering currently consists of roughly 90 percent non-Japanese tracks, but the company hopes to expand the number of local songs available. The new service hopes to lure 1 million subscribers over a three year period with 1 million individual downloads per month by March of 2007.

 
Previous Comments

Napster, competition???

10/03, 12:00pm reply

This is kinda funny, but I guess anyone selling music would be labeled 'competition' by the MacNN editors.

Napster as 'competition' for Apple is a kinda very funny proposition, though.

"The new service hopes to lure 1 million subscribers over a three year period with 1 million individual downloads per month by March of 2007."

That'd be quite a trick, and kudos to whoever sweet talked Tower Records into actually believing such numbers to be achievable - considering that Napster in the US barely has a tiny fraction of that number of subscribers and downloads. Even with a diffferent management team, which I would hope Napster Japan has, this will be a challenge for them to achieve, especially considering they are up again 'iPodu'.

ZinkDifferent

Fresh-Faced Recruit

Joined: Jan 2005

0

Napster Numbers...

10/03, 12:03pm reply

In the US, Napster subscriber numbers are on the decline (no surprise) and will decline further, I suspect, once Zune is released into the wild.

Currently, Napster barely holds on to 512,000 subscribers, with countinuing losses year after year.

http://news.zdnet.com/2100-9588_22-6101620.html

ZinkDifferent

Fresh-Faced Recruit

Joined: Jan 2005

0

LOL

10/03, 12:06pm reply

Isn't that cat dead already?

jarod

Fresh-Faced Recruit

Joined: Apr 2005

0

OMG, beginning of the end

10/03, 12:13pm reply

The almighty Napster teamed up with...... Tower Records?

Isn't that the record shop that just went bankrupt? ;-)

http://www.cbsnews.com/stories/2004/02/09/entertainment/main599008.shtml





(I know Tower Japan is now a completely different company, but I just had to say it)

tomodachi

Fresh-Faced Recruit

Joined: Apr 2002

0

It makes sense

10/03, 12:50pm reply

You sometimes can't figure out why something becomes popular in Japan (hello, kitty, anyone?). So why not? And it probably helps that the ipod isn't as big of a force over there as in the US. However, they might need to make a new player that doubles as some kind of virtual pet/baby.

testudo

Fresh-Faced Recruit

Joined: Aug 2001

0

EXTRA EXTRA...

10/03, 03:14pm reply

READ ALL ABOUT IT!

Little school girl "taking on" Evander Holyfield...

Deal

Mac Enthusiast

Joined: Apr 2001

0

testudo writes...

10/03, 06:55pm reply

..the usual c***: "And it probably helps that the ipod isn't as big of a force over there as in the US"

Let's see:

iPod & iTunes #1 in Japan with 60% marketshare: http://www.macnn.com/articles/05/11/16/ipod.is.no..1.in.japan/

http://www.apple.com/pr/library/2005/nov/16japan.html

This was a year ago. I would think it hasn't lost any marketshare in that time, but gained it.

I guess it has:

http://www.apple.com/pr/library/2006/aug/09itms.html

ZinkDifferent

Fresh-Faced Recruit

Joined: Jan 2005

0

testudo is right

10/03, 07:39pm reply

Lay off the guy. He's right. The iPod is not as much as a force in Japan. I am sitting in my hotel room in Ginza right now, and was in Boston last week, and you see nowhere near as many white earbuds in Tokyo as in Boston.

iPod may have 60% of the MP3 player market, but most people see are listening to their phones, not an MP3 player. It's a different market.

It will be interesting if Apple releases a phone for Japan. Phone designs here are considerably different from the US/Europe, with few that I have seen having the "RAZR aesthetic". An iPod phone may be a big hit.

dbergstrom

Forum Regular

Joined: Oct 1999

+1

Popular News