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PopCap study: 76 percent of users female

updated 09:30 am EDT, Mon October 2, 2006

PopCap gender split

PopCap Games has published the results of an internal demographics survey, and the results are somewhat surprising. The Bejeweled developer polled 2,191 "casual" gamers, and discovered that a full 76 percent of them were female - well more than the 38 percent figure for US gamers as a whole, claimed by the Entertainment Software Association. Moreover, the average age of women in the PopCap survey was 48, a full 15 years older than the ESA's gender-neutral average (33). So what's the explanation? Judging by primary motivations, it could be that juggling motherhood and/or a career takes its toll: 44 percent of women chose "stress relief," versus just 33 percent of men. "Entertainment" and "mental workouts" ranked relatively low as women's reasons, at 17 and 16 percent respectively.

by MacNN Staff




  1. Cherubis

    Joined: Dec 1969



    i'm sure they are widening the definition of gaming to make such numbers. exclude the sims and solitair and the real market numbers for girl gamers has gotta be rather small.

  1. Hobeaux

    Joined: Dec 1969


    must be a guy

    women like games just as much as men do, but often have different persectives on what is or isn't fun (being that they're a different gender and all).

    Because the sheer numbers of males playing shooters, war sims, and such doesn't preclude women from playing those games or, rather, games that of a different type such as puzzles, card games, sims, or other things that don't require heavy weapon fire.

    As pop-cap games is of the second variety, I'd say that their numbers are quite accurate.

    Also, I remember a study finding a couple of years back where nearly 50% of online gamers were women but that they played most heavily between the hours of midnight and 5AM.

    My wife loves games (puzzles, card games, etc.) and is the reason that we have XBox Live on our 360. Actually, come to think of it, most of the games that we currently have are her games. Imagine that.

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