updated 09:30 am EDT, Mon October 2, 2006
PopCap gender split
PopCap Games has published the results of an internal demographics survey, and the results are somewhat surprising. The Bejeweled developer polled 2,191 "casual" gamers, and discovered that a full 76 percent of them were female - well more than the 38 percent figure for US gamers as a whole, claimed by the Entertainment Software Association. Moreover, the average age of women in the PopCap survey was 48, a full 15 years older than the ESA's gender-neutral average (33). So what's the explanation? Judging by primary motivations, it could be that juggling motherhood and/or a career takes its toll: 44 percent of women chose "stress relief," versus just 33 percent of men. "Entertainment" and "mental workouts" ranked relatively low as women's reasons, at 17 and 16 percent respectively.