updated 12:45 pm EDT, Mon October 2, 2006
CBS "Genius Bar" series
CBS has agreed to shoot a pilot called "Genius Bar" based on an idea by a marketing expert who was involved with the launch of Apple's iMac, as well as its iPod portable media player. Pitched by two former producers of "That 70's Show," the pilot explores the interactions between people who work at an Apple Store "Genius Bar" type establishment and the employees of a nearby Ambercrombie & Fitch-type store, according to Reuters. The idea caught the attention of ABC, CBS, and NBC before landing at CBS. Writers Josh Sternin and Jeff Ventimilia will write the script and produce the show with the idea's originator, consumer marketing expert Krishnan Menon. Menon worked for top marketing agencies such as DDB and Digitas West, where he contributed to such high-profile projects as the launch of Apple's iMac and iPod, according to the report.