updated 12:30 pm EDT, Thu September 28, 2006
Intel unveils Multiply ad
Intel has unveiled a new TV ad called "Multiply," and has posted a video showing behind-the-scenes footage of the ad's creation process showcasing Macs. The ad itself focuses primarily on multitasking using through a metaphor, with individuals dancing to hip technical beats as they express their own personal style. The ad's creators used Apple hardware and software to bring the project to life, combining drawings with live video and still photos. Intel recently added Apple to two of its "Featured Sessions" at the company's Developer Forum, which some industry watchers believe is Intel's way of thanking Apple for remaining the only exclusive Intel CPU customer.