Fossil, Sony-Ericsson team up for Bluetooth watches
updated 09:10 am EDT, Thu September 28, 2006
by MacNN Staff
Fossil Sony-Ericsson Watch
Attempts to make 'smart' watches usually result in devices that are very expensive, but have only a limited appeal; weather updates from a watch are not as essential as getting the time. Sony-Ericsson and watchmaker Fossil have chosen what might be a wiser alternative. The two companies announced today that they are releasing four new Bluetooth watches that act as companion pieces rather than computers. The most advanced example of these is the pictured Sony-Ericsson MBW-100. Instead of replacing the wearer's cellphone, the MBW-100 wristwatch acts as a remote for several current Sony-Ericsson handsets: the user can accept or reject calls, display caller ID, and receive notifications about new text messages or when the phone slips out of range. The music functions of those phones are similarly controllable from the watch. This particular model will launch first in Europe for 300 Euros ($380 US); however, three new Fossil watches will be released in North America with similar features and a lower price. Two will receive the Abacus smart watch brand and should be available for $200 each in mid-October with either a metal or rubber strap; the all-black Fossil version will be available for $250 in late October. Click through for a photo of the three Fossil-made watches.