updated 03:25 pm EDT, Tue September 26, 2006
Sony's PS3 kiosk campaign
Sony will have five times as many playable kiosks for the PS3 as it did for the PS2, say the finance reporters at Bloomberg. The company is investing $30 million US to spread 15,000 kiosks throughout stores in Canada and the United States. By contrast, Sony had a "mere" 3,000 kiosks for the PS2 launch in 2000. SCEA COO Jack Tretton describes the escalation an attempt to prove the worth of the new console. "Once the consumers get their hands on a PS3 and understand what's under the hood, I think price will not be a factor in the decision-making process," he says. The kiosks should also serve as a handy means of stealing attention away from the Wii and Xbox 360.