toggle

AAPL Stock: 130.28 ( + 0.61 )

Printed from http://www.macnn.com

Sony plans massive PS3 kiosk campaign

updated 03:25 pm EDT, Tue September 26, 2006

Sony's PS3 kiosk campaign

Sony will have five times as many playable kiosks for the PS3 as it did for the PS2, say the finance reporters at Bloomberg. The company is investing $30 million US to spread 15,000 kiosks throughout stores in Canada and the United States. By contrast, Sony had a "mere" 3,000 kiosks for the PS2 launch in 2000. SCEA COO Jack Tretton describes the escalation an attempt to prove the worth of the new console. "Once the consumers get their hands on a PS3 and understand what's under the hood, I think price will not be a factor in the decision-making process," he says. The kiosks should also serve as a handy means of stealing attention away from the Wii and Xbox 360.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Brother HL-3140CW Color Laser Printer

It's inevitable, at some point somebody needs a hardcopy of a document. Paper never runs out of battery charge, after all. Our Mom, j ...

Linksys WRT1200AC Wi-Fi Router

Once upon a time, a brand-new Linksys router showed up on our doorstep. So we gathered some network-minded friends together, and hooke ...

Rapoo A300 Mini Bluetooth NFC Speaker

The Rapoo Bluetooth Mini NFC Speaker is a little metallic box about the size of a baseball. In spite of its small size, we were very p ...

toggle

Most Commented