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Intel offers $1m to challenge Mac mini

updated 05:10 pm EDT, Tue September 26, 2006

Intel offers $1m challenge

At the Intel Developer Forum in San Francisco, Intel CEO Paul Otellini today offered a $1 million reward to the first computer manufacturer to develop a small, style-oriented PC using both Intel's Core chip and Viiv home theater technology. Otellini discussed the advancements in case design made possible by the lower power consumption of his company's Core processor, saying that smaller and more stylish PCs are needed to advance beyond the current standards of design. Although the Intel executive did not explicitly name Apple's Mac mini desktop system when announcing the competition, the design closely matches most of Otellini's criteria. He notably allowed Apple senior vice president Phil Schiller to make an unprecedented guest appearance before the competition announcement to explain how the Core architecture has helped Apple's design process, according to Electronista.

Placed in the context of Schiller's guest speech, the competition effectively asks system builders to compete against the compact, media-focused Mac mini, whose relatively unique construction already fits almost all the requirements of the contest save for the use of Windows XP Media Center, says Electronista. Companies have until the next Intel Developer Forum in March to create their finished designs, which will be judged by a group of computer and style experts based on the systems' features and visual appeal.




by MacNN Staff

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Comments

  1. Peter Bonte

    Joined: Dec 1969

    0

    Apple won't win

    They'll never add a DVR function but otherwise the 'iTV' will be hard to beat.

  1. Jeronimo2000

    Joined: Dec 1969

    0

    3 for the news of 1!

    I think the real news here is how MacNN ingeniously managed to generate THREE news pieces out of one and the same story...

  1. itguy05

    Joined: Dec 1969

    0

    Great Move Apple

    You partner with Intel for worse.

    Now your "partner" gives your competitors 1 million dollars to design a better box than yours. And they use your box as an example.

    Way to go Apple!!!

  1. iFrankie

    Joined: Dec 1969

    0

    Wrong Move

    I agree, how stupid can Apple get.

    Let's create a ton of competitors overnight and pay them to do it!

  1. discotronic

    Joined: Dec 1969

    0

    what is the point

    It doesn't matter what they design. It still won't run OSX. Competition and innovation is always good for the consumer and I don't see this as being any different.

  1. threadguru

    Joined: Dec 1969

    0

    Is Apple already a lock?

    Despite the "Windows Media Center" comments, I don't see anything in the Intel site's challenge announcement that actually says this. Rather, it must be Core Duo 2 and Intel Viiv technology. If you follow through a lot of info links on Viiv (a technology with which I admit complete unfamiliarity beyond the name), you'll see a footnote suggesting "enjoyment of Viiv technology through Windows Media Center"; but that's the only mention. These are hardware technologies from Intel are enabled by software, and Media Center just happens to be the currently common enabler. So... could iTV in fact be precisely the system they're talking about?

  1. CobraNT

    Joined: Dec 1969

    0

    LOL!

    Small, style-oriented PC won't stop Windows from crashing.....

  1. porieux

    Joined: Dec 1969

    0

    why is intel promoting xp

    Microsoft is no friend of Intel.

  1. tomodachi

    Joined: Dec 1969

    0

    As someone said

    They're not promoting XP or Vista or MCE. They're promoting Core 2 Duo and viiv. So, if Apple developed (I guess designed and had a working prototype) by the next conference a Core 2 Duo mini that utilized viiv technology, they could win that 1m.

    Of course 1m is pocket change for Apple but they might do it, if only to spite Wintel makers ;-p

  1. threadguru

    Joined: Dec 1969

    0

    Re: "Pocket change"

    The "$1M is pocket change" comment is interesting. Yes, to anyone capable of even competing for this challenge, it certainly is a fairly token amount. So what's the point? Interestingly, one might consider that if Apple were to make a box with Viiv, it clearly would be small, stylish, easy to use, etc. The $1M comes "for free". But for any established PC vendor, "small and stylish" would require many millions in additional design costs over anything they'd normally spend. (If they even had any idea how to start.) Hmm. ;-)

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