tech industry
09/25/2006, 6:10pm, EDT
Monday, September 25th
Briefly: "Get a Mac" ads; Virgin ban
In brief: One avid Mac user has posted photos of Apple's latest "Get a Mac" commercials, which are currently showing exclusively in Apple stores.... Virgin Atlantic Airways has lifted its ban on in-flight use of Apple and Dell laptop batteries that was originally enacted after numerous reports surfaced of the Sony notebook cells overheating and, in some cases, bursting into open flames.... A Lenovo laptop computer that burst into flames at Los Angeles International Airport this last weekend was likely the result of a defective Sony battery, according to one Lenovo spokesman.... Apple has announced that the version of Flash that ships in its QuickTime software is older than the version available from Adobe, noting that it will still ship Flash with QuickTime but that the feature will come disabled by default.... Microsoft's Windows Genuine Advantage (WGA) problems could persist, according to recent tests of Windows Vista, and are occurring near the end of the development cycle.... One Mac advocate has blogged a request for computer manufacturers to bundle OpenOffice.org with every new computer they sell.
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And I saw the commercial too. It consists of businessman: - Quickly going through airport as he's just carrying his blackberry-like device, quickly goes past guys pulling their laptops and cables out of their bags). - Gets phone call in cab, and while on phone, verifies he's got some updated file. - Walks into offices (empty-handed, by the way), guy asks if he's got everything. He does. - Goes into meeting room, places device on table, presses button, presentation displays on projector (connected via bluetooth, apparently).
All in 30 seconds. (I'd like to note that I've heard many people say they wish the iPod could display keynote presentations in the same way, so they wouldn't have to haul their laptops around and all).
The last commercial I remember Apple having that actually showed someone doing something with their hardware/software (besides just being cute or blathering on about how it could do this or that) was the guy on the plane ripping up his music (and people hated that ad).