updated 09:30 am EDT, Thu September 21, 2006
"When Apple Hit Bottom"
In his latest column, technology columnist David Pogue looks at where Apple has come in the past 10 years, digging up 10-year old predictions from major publications and industry analysts about Apple's pending demise: "Nowadays, Apple is a media darling. The critics like the company's direction, and so does Wall Street. But it wasn't always so. This summer marked the tenth anniversary of Apple's lowest point-a time in 1996 when the company's profits and products were hitting bottom. (Steve Jobs's return to the company he founded was still a year away.) Not only was Apple NOT a media darling, it was the dog the media loved to kick. The analysts and columnists were amazingly confident that Apple would not live out the year, let alone the decade." Pogues includes quotes from TIME, Wired, BusinessWeek, Fortune, The Economist, and other industry leading publications.