updated 09:10 am EDT, Thu September 21, 2006
iWOW iTunes plugin
SRS Labs today announced its SRS iWOW iTunes plug-in designed specifically to bring a richer, more powerful and brilliant audio experience when listening to music, movies, videos and podcasts on iTunes. iWOW, created using several patented SRS Labs audio technologies, was designed to provide immersive, 3D audio playing over headphones, desktop, laptop or monitor speakers: it delivers fully immersive stereo with cleaner sound, deeper bass and the ability for each user to personalize their acoustic preferences, according to the company. The software offers functions for 3D stereo enhancement, center control, bass maximization, speaker output optimization, and improved audio definition. In addition, users of the SRS iWOW plug-in can customize their audio experience with the option to select the preferred SRS Labs patented technology based upon an array of music presets in the toolbox (i.e. rock, classical, jazz, blues, country etc.). The SRS iWOW plug-in comes with a free trial period and is available for $20. It requires iTunes 6 (or later) and Mac OS X 10.2.
Offering a center control feature, users viewing a video or listening to music will be able to perfectly balance sound by using a virtual "zoom" lens to dynamically extract and position the dialog in the foreground or background of the stereo mix, allowing users to control how and what they listen to. The software also features a sleek spectrometer interface design that displays energizing sonic-like pulses when playing content.
"SRS Labs is continually exploring new opportunities and ways to provide the most superior audio quality for consumers through digital devices," said Tom Yuen, Chairman and CEO, SRS Labs. "The beauty of the iWOW is that Mac users will receive an incredible, immersive audio experience at a reasonable cost. With the iWOW, music and video can be experienced the way they were meant to, with superior audio that complements the visual experience."
SRS iWOW also includes restoration and clarity of the vocals and high-frequency instruments that otherwise sound "muffled" because of data loss caused by compression in audio formats. SRS says that iWOW also "widens the optimal listening area" by expanding the audio field in both the horizontal and vertical planes and uses a psychoacoustic technology to make the ear perceive maximum bass without distorting or overdriving computer speakers and headphones.